Turn the Spiral Around

Technology Marketing Conference

With the US and global economy in recession many small and midsize Technology com-panies are facing tough time. Even in this environment some companies are growing by stealing share from others.

Who are these companies? And what sets these companies apart? What have they done differently to make themselves recession proof? What can we learn from them?

The conference focuses on finding fitting solutions for various challenges faced by tech-nology marketing professionals to Re-power & Re-energize their strategies.

Who Should Attend

The conference is designed especially for marketing leaders responsible for developing, managing, marketing, and selling technology-related services and solutions.Anyone involved with the following activities will gain inspiration and insight:

- Strategy - Business development - Planning - Customer relations - Branding - Partner relations - Communications - Communications - Services or product management

Managers/Senior Executives handling Sales /Marketing in IT, Engineering companies, MD/ CEO of SME/ Startups involved in Sales/Marketing process.

Conference Outline

Technology Solutions Marketing – By Suhasini Kirloskar - Marketing challenges faced by Technology companies & how to effectively set marketing goals & devise an integrated marketing plan. - Execution wins the race: Effective execution strategies to ensure your marketing plan remains undiluted through execution. - New age marketing: How to leverage social networking platforms, blogs & other digital media to enhance your marketing efforts.

TalentPool: Software Product Marketing Case Study - By Nitin Shimpi

Ingredients of Creating a Sustainable B2B Brand - By Samir Datar - What does your brand stand for, how to create, refine a brand personality for your organisation. - When B2B is Brand-to-Brand & not just business to business - How to sustain the core values of the brand through various forms of communication

Ishanya Success Story – Case Study Presentation on B2B Marketing - By Vivek Kelkar

Don’Don’t sell ever again – Partnering for Long Term success in Solution Selling – By Anil Chouhan

- Generating excitement - Building credibility - Crafting solution - Closing the sale

Electromech: Moving from Selling Products to Selling Solutions - By Tushar MehendaleBy Tushar Mehendale

Conference Sponsors

Conference Agenda

Friday, 24th April 2009

9.00 am – 9.30 am Registration & Breakfast

9.30 am – 9.45 am Conference kick-off & Welcome Note

9.45 am – 11.00 am Technology Solutions Marketing

11.00 am – 11.15 am11.00 am – 11.15 am Q&A & Round up

11.15 pm – 12.00 noon TalentPool: Software Product Marketing Case Study

12.00 noon – 1.30 pm Ingredients of Creating a Sustainable Brand

1.30 pm – 2.00 pm Lunch

2.00 pm – 2.15 pm Q&A & Round up

2.15 pm – 3.00 pm Ishanya Case Study – B2B Marketing

3.10 pm – 4.30 pm3.10 pm – 4.30 pm Don’t sell ever again - Partnering for Long Term success in Solution Selling

4.30 pm – 5:00 pm Tea Break

6:00 pm – 5.15 pm Q&A & Round Up

5.15 pm – 6.00 pm Electromech: Moving from Selling Products to Selling Solutions

6.00 pm – 6.15 pm Event Feedback

DurationDuration: 1 Day, 9:00 am to 6:15 pm.

Venue: Gordon House, eSquare, University Road, Pune

Fees: Rs. 3000/- + 10.30% Service Tax per participant

For early bird registrations until 10th April & Corporate bookings of 3 or more

participants Rs. 2500/- + 10.30% Service Tax per participant

For registrations and further details contact 9890007467 or email nilesh@b2bwise.com

Featured Speakers

Suhasini Kirloskar has over a decade of technology marketing experience, a regular speaker, consultant and author on Market-ing - specialized in Digital Market-ing and Technology Marketing. She has organized Seminars and Workshops in specialized subjects of Marketing & is currently a co-founder & consultant at Edge Part-ners, a technology-marketing con-sulting company. On the experts panel for Judging the Prestigious Tata NEN Hottest Startups Awards. Business World SME Handbook features a number of articles by Suhasini.

Samir Datar has over 17 years of work experience in building brands in India while working as Brand Strategist at some of the leading agencies in the country like J Walter Thompson and Cheil Communications. His area of expertisexpertise is consumer behaviour, trends and their impact on brand positioning and growth.

Vivek Kelkar a pass out from IIM Bangalore, has over 15 years of experience in various capacities such as GM at Nicholas Piramal, Senior Editor at Business Today & is currently the Senior Vice Presi-dent - Strategic Communication at IshaIshanya. His expertise lies in mar-keting strategy & implementation, brand development & new product development.

Anil Chouhan specializes in complex & high value sales &has over 17 years of experience in managing clients, selling, and marketing complex solutions ranging from Industrial Systems to Enterprise Software Solutions. He currentlcurrently runs Pune based Yoteam (www.yoteam.in) a Complex Sales & Marketing Consultancy. Prior to that he was Managing Director and VP International Sales at Synygy, Inc. During his 11 year tenure at Synygy, Inc. of US, he has sold anand managed delivery of many multi-millions software contracts. He has also helped many US com-panies in their sales effectiveness through consulting in the areas of targeting, alignments, and incen-tive compensation design.

Nitin Shimpi co-founded Talentica Software and currently serves as a Director. In 1997, Nitin co-founded Nitman Software, an IT consulting company. Nitman Software was ac-quired by eGain Communications Corporation in 2001. As a director iin charge of the Indian operations of eGain, Nitin was instrumental in expanding eGain s operations in India to a strength of 150+ employees in a short span of two years. From 1989 to 1997, Nitin was a partner in Asian Power, a marmarketing firm based in Mumbai. Nitin holds a B.S. degree from Indian Institute of Technology - Mumbai, and a Master s degree from Marquette University.

Tushar Mehendale Managing Direc-tor, Electromech. Mr Mehendale brings to ElectroMech not only en-gineering penchant and drive but also the vision of customer focus and service. He is a qualified Me-chanical Engineer with a MS degree from US in Manufacturing Systems Engineering and Engineering Man-agement.Mr. Mehendale over looks the entire activity of the company at the top management level. In addition to this he is also involved directly in the overall marketing and business development activi-ties of ElectroMech. He also heads ththe R&D cell of the company which is continuously engaged in devel-oping newer products and compo-nents that enable ElectroMech in maximizing the value of its prod-uct and service offerings