SREENIVASA INSTITUTE OF TECHNOLOGY AND MANAGMENT STUDIES

(AUTONOMOUS)

Under the guidance ofDr.S.E.V. Subrahmanyam, M BA,Ph.D. Professor,Dept. of Management Studies,SITAMS.

Presented byP Gnana sekhar reddy,15751E00C1,II MBA , B- Sec,Dept. of Management Studies, SITAMS.

TELECOM INDUSTRY IN INDIA

IntroductionTelecom in the real sense means transfer of

information between two distant points in space

Telecom is a huge and varied fastness of technologies, companies, services and politics

that is truly global in nature

Telecom stands as one of the most essential elements of the business world in terms of “Connecting the World”

TELECOMMUNICATION - HISTORY

In 1792, French engineer, built the first fixed visual telegraphy system (or semaphore line) between Lille and Paris.

Telecom Industries – MARKET SHARE

subscriber

airtelreliancebsnlvoafoneIdea

11% 29%

20 %

18%

21%

Bharti AirtelEstablished in 1983 by Sunil Mittal

CEO : GOPAL VITTAL

In 1992,Sunil Mittal won a bid to set up a cellular network in Delhi

Bharti Airtel is the largest cellular service provider in India ,with more than 261 million subscribers across 20 countries

Services 1. Mobile- Prepaid - Postpaid (2G,3G,4G). 2. Home Phones -Fixed Line - Fixed

Wireless Phones 3. Broadband &Internet 4. Blackberry (2G,3G,4G). 5. Calling Cards 6. Wireless Internet - Data Card - USB

Modem 7. Airtel Digital Tv (DTH).

VODAFONE

Vodafone Group Plc and commenced operations in 1994

Vodafone Essar now has operations in 20 circles with over 54.63 million customers.

Vodafone is the world’s leading international mobile company.

It now has operations in 25 countries across 5 continents and 40 partner networks with over 269 million customers worldwide.

CEO:Mario vaz

IDEA

Industry :Telecommunications Founded : 1995CEO : Himanshu KapaniaHeadquarters :Mumbai, India.

Key people :Kumar Mangalam Birla(chairman)

Products :Mobile telephony, wireless broadband

Customer base of over 36 million.Customer Service & Innovation.Part of Aditya Birla Group.Operates in more than 25 countries.Over 1,00,000 employees from 25+

nationalities.Started with equal share of Tata, Birla.

COMPANY PROFILE

BSNL was incorporated in the year 2000. BSNL is a 100 per cent Government of India

owned corporation.Chairman and Managing Director- Mr. A. K. Sinha .It’s 99.9% exchanges are digital.It’s yearly turnover is . 22,000 crore.₹

CEO:Anupam shrivastava

India's largest public sector providing a wide variety of telecom services.

Its service range covers Wireline, CDMA mobile, GSM

Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services, etc.

BSNL (Bharat Sanchar Nigam Ltd.)

Company Profile:Aircel was founded in 1999.Aircel is a joint venture between Maxis

Communications Berhad of Malaysia and Apollo Hospital Enterprise of India.

Aircel today is operat ing in 23 telecomm circles  .

DIRECTOR&CEO Sandip DasMainly targeted youth

Aircel Provides:

Prepaid service.Postpaid service.Wireless broadband.VAS.

Research Methodology

Research methodology process includes a number of activities to be performed.

One activity after another is performed to complete the research work.

Type of research:Descriptive research

Primary data:Primary data are those which are collected afresh and for the first time and thus happen to be original in character.

It is not applicable in the present study.

Secondary data: Secondary data is which have already been

collected by someone else and which have already been passed through the statistical process.

Source of Internet is used for the present study.

Sources of data collection

OBJECTIVE OF STUDY

To study the Strengths, weaknesses, Opportunities and Threats of telecom Industry

To study the political, economical, social technology factors of telecom Industry

LIMITATIONSThe study is based on the past data

which cannot predict the future

performance.

The study may not be detail in all

aspects

Tools and Techniques:The following tools and techniques have

been adopted for the present study are as

follows:

1 . SWOT analysis

2. PEST analysis

SWOT ANALYSIS OF INDIAN TELECOM INDUSTRY

Strengths:Huge Customer potentialHigh Growth RateAllowed FDI limit ranging from 74% to 100%

High return on InvestmentLiberalization efforts by Govt.Lower capital expenditure

WeaknessesPoor Telecommunication Infrastructure

Late adopters of New Technology .

Most competitive market A market strongly regulated by Government.

Difficult to enter because of requirement of huge financial resources

Opportunities3G Telecom services and 4G services

More Quality ServiceValue added Services (VAS)Boost to Telecom Manufacturing Companies

Telecom Equipment ExportsProviding fibre Connectivity to 2,50,000 village panchayats.

Threats

Telecommunication Policies

Declining ARPU (average Revenue per user)

Partiality on the part of the Govt.

Content Piracy 

PEST ANALYSIS OF INDIAN TELECOM INDUSTRY

Political analysis:

Un stable environment in india.

Govt policy influence laws or tax on telecom.

Anti-trust regulations.

Changing govt’s policies on telecom sector.

Economic analysis

Economic growth (GDP growth)

Interest rates (cost of capital)

Work force productivity

SocialCultural aspects (various management strategies to adapt to it)

Women in management in indian countries

Public Holidays Eating habits and rulesHealth aspects

Technological◦R&D activity ◦Automation◦technology incentives and the rate of technological change (3G to 4G)

Environmental◦weather (humidity may be a problem for power generation)

◦Climate ◦Topography (mountains, water influence radio waves)

CONCLUSION

After determining the telecommunication industry´s attractiveness there are some other conclusions about the sector that have been reached after the whole strategic analysis. These conclusions will be explained in the above as opportunities and threats of the indian telecommunication industry.

Telecom industry

Presented By :- Gnana sekhar

reddy