Text Message Marketing For Hotels

Text Message Marketing Tips For Your Hotel

Presented By: SMS Dominator

SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the best marketing tools available today.

What Is Text Message Marketing?

How Text Message Marketing Works

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

High Open Rates

High Redemption Rates

Reduced Advertising Costs


Personalized Communication

Builds Customer Loyalty

Can Go Viral


Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your “Email” List

and Ask Them to Join Your

Mobile List

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

BirthdayClub

Program

Start a Birthday Rewards Program

Manually Add New

Customers Who Agree

to Join

Ways to Build Your Mobile List

Hotel Rooms and Check-in Counter

Flyers Business Cards Radio Ads TV Commercials Billboards Elevators Anywhere Else

Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to HOTEL and Get $20 Off Your Stay

Text Message Marketing Ideas

For Your Hotel

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Offer Mobile Coupons

and Discounts

Send Text Message Offers on Slow Days to Increase

Traffic

Send Reservatio

n Reminders to Reduce

“No-Shows”


For Your Hotel


Start a “Frequent Customer”

Loyalty Program to Get Repeat Business

Send Event Reminders to Increase Awareness

and Attendance

Notify Customers

of New Amenities


For Your Hotel


Implement the Use of

QR Codes to Direct

People to Your

Website, etc.

Hold Contests with Your

Mobile List to Keep Them

Engaged

Run a Birthday Rewards Program


For Your Hotel


Send“Thank You”

Messagesto Your

Customers

Communicate Efficiently With Staff Members

Conduct Customer Satisfaction Surveys and Polls

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaigns

Let’s Take a Closer Look at These…

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off of any Room at Hotel Spot. EXP 5/15

EXAMPLE

Spend $100 or more at Hotel Spot and receive $10 OFF when you show this text. EXP 5/15

Spend Spend MoreMore

EXAMPLE

Get a Room at Hotel Spot and receive $10 towards your next stay. EXP 5/15

Purchase Purchase MoreMore

EXAMPLE

Get a Suite at Hotel Spot and receive one room service item for FREE. EXP 5/15

Get a Get a FreebieFreebie

How to Use QR Codes

Improve Guest Service Experience With Tips on Where to Dine – Place in rooms, elevators, lobby, etc.

Send Users to Your Photos and Social Media Sites

Send Mobile Video of Your Hotel

How to Use QR Codes

Send Viewers to Your Coupons and Discount Offers

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Receipts

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Hotel’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Consumers of Potential Text Message Costs

Text Message Marketing Points to Remember

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing Mistakes To Avoid

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com