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The Business Case for Responsible Tourism

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Presented at the Responsible Tourism in Cities Conference, 6 May 2011. Presenter: Pierre Voges, CEO, Nelson Mandela Bay Development Agency

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Page 1: The Business Case for Responsible Tourism
Page 2: The Business Case for Responsible Tourism

RESPONSIBLE TOURISM IN CITIES

LOCAL ECONOMIC DEVELOPMENT THROUGH

URBAN RENEWAL AND TOURISM: AN APPROACH

FOR COMPETITIVE URBAN RENEWAL AND

RESPOSIBLE TOURISM IN PORT ELIZABETH

TWO CASE STUDIES

6 May 2011

Durban

Page 3: The Business Case for Responsible Tourism

Moving Out of the Financial Crisis;

“No Income, No Job, Asset Less”

Page 4: The Business Case for Responsible Tourism

Port Elizabeth and the Mandate Area of the

Mandela Bay Development Agency

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The Mandela Bay Development Agency

Local Spatial Development Framework Area

Page 6: The Business Case for Responsible Tourism

• Expanded auto & container freight on

vacated tank farm & manganese land

• No allocation of land beyond Southern Ports

Agreement

• Environmental, safety and access

constraints on Southern Port land means

that development options are very limited

• Waterfront development over southern

portion of the harbour

• Continued vehicle freight and fishing

related activities in northern portion of the

harbour

• Waterfront and city integration

Two Visions for the Harbour

Page 7: The Business Case for Responsible Tourism

Total Population 2007 – 1,088,839

MBDA Precinct

Responding to the broad market: Living Standard

Measurement

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?

Background

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A THIRD WAY

Background

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The Metro’s economy is dominated by the tertiary sector, (tourism and real estate) contributing 64% to

the GDP, the secondary sector mainly automotive) 35% and the

primary sector (mining) only 1 %.

Sectoral contribution to Nelson Mandela Metro’s GDPR 1995-2007 (constant 2000 prices)

Sectoral contribution to Gross

Domestic Product (GDP) in Nelson Mandela Metro

Page 11: The Business Case for Responsible Tourism

The tertiary sector is the most stable, and has shown the most consistent positive growth, where the

secondary sector is highly volatile

Figure 2: Year on year % change in growth rate (constant 2000 prices) of sectors in Nelson Mandela

Metro

Stability of Sectors

Page 12: The Business Case for Responsible Tourism

Market size

Market

performance

Market profile

Market gaps

Investment

opportunities

What does the City want?

What can it absorb?

Consumer market

profile

Economic

base analysis

Comparative

analysis of

market size

Contextual

analysis

Office Market

Retail Market

Residential Market

Sector analysis

Tourism market

Leisure/Sport market

Culture & Heritage

market

Page 13: The Business Case for Responsible Tourism

The Political Enviroment

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The PlanI

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CASE STUDY ONE

SEMI-PEDESTRIANISATION OF GOVAN

MBEKI AVENUE (THE CBD MAIN STREET)

Economic, social and environmental

Page 17: The Business Case for Responsible Tourism

65%

13%

22%

Govan Mbeki Avenue Market Research:

Where do people come from?

Page 18: The Business Case for Responsible Tourism

Minibus Taxi 55%

Bus 7%

Car 17%

Walk 19%

Train 2%

Govan Mbeki Avenue: Market

Research: How do people travel?

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“Money in muck”

approach…

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Page 25: The Business Case for Responsible Tourism

KEY FINDINGS:

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CASE STUDIE TWO

THE REDEVELOPMENT OF THE DONKN

RESERVE (A HERITAGE PROPERTY)

Economic, social and environmental

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The

economics

of art

Page 28: The Business Case for Responsible Tourism

The Donkin Project

Page 29: The Business Case for Responsible Tourism

S

T

S

S

T

S

S

T

S

S

T

S

S

T

S

NMMU

NMMU

NMMU

NMMU

NMMU

NMMU

NMMU

NMMU

?

?

S

T

S

Commission: DONKIN existing

Commissions: WRAP MARKTING TS,

St MARY’sSTEPS,

Commission: LINK

Banner reproductions of

guidance)

Banner reproductions of

artworks in Red Location

(RORY needs advice/

guidance)

Emerging

Artwork with link to South

Temple

Artwork with link to South

End Museum and Hindu

Temple

BirthBirth

boyhoodboyhood

Rivonia

Trial

Womens

March

Rivonia

Trial

Womens

March

76

uprisings

76

uprisings

ElectionsElections

Democrac

y

Democrac

y

Artwork with link to

Uitenhage

Artwork with link to EPSAC

Route marker with

67 elements

Commission: Campanile

Commission: CONTOUR PATH, AMPHITHEATRE, I

Commission:

WHITES RD WALL

Commission:

M

Commission:

ANTHENAEU

M

- Way-finding

- Labels

- Signage

NMMU

NEW MOSAICNMMU

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JETTY STREET WALKWAY

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Welcome Carpet – Lisbet Demeyer

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SITE WORKS THE FLAG – POSITION,

SCALE AND PROPORTION

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CONCLUSION

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QUESTIONS?