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Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business Journalism. For more entrepreneurial tips, please visit the self-guided tutorial: http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/ For more information about training for business journalists, please visit businessjournalism.org.
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presented by Mark S. Luckie @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
THE BUSINESS OF “ME” !
WHO IS MARK LUCKIE?!
TRAITS OF AN ENTREPRENEUR!
Visionary!Communicator!
Confident!Plans ahead!Passionate!
KIRATIANA FREELON!
DAVID COHN!
CHARLI PENN-WATKINS!
WHAT IS YOUR IDEA?!
IS THIS A BUSINESS?!
• Is the idea profitable?!• Is the business sustainable?!• Does your idea require a team?!• What are the risks?!!
KNOW THYSELF!
• Who is your customer?!
!• Who are your
competitors?!!• What makes you
unique?!!
BRANDING YOURSELF!
Product demo!Company Profile!
Website!
Social Media!!
www.apple.com/iphone"
BRANDING YOURSELF: Product demo!
www.skift.com
BRANDING YOURSELF: Website!
BRANDING YOURSELF: Social Media!
www.manwifeanddog.com"
BRANDING YOURSELF: Logo!
BRANDING YOURSELF: COLORS!
www.manwifeanddog.com"
WHAT TECH WILL YOU NEED?!
• Developer!• Designer!• Publisher!
• Engineer!!
THE BUSINESS OF “ME” !
Questions? @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
LET’S HEAR YOUR PITCH!
• Practice your 60-second pitch!
• Get feedback!
THE BUSINESS OF “ME” !
BREAK TIME!
MASTERING THE PITCH!
• Practice your “elevator pitch”!• Know your customers!• Understand the market!• Determine your revenue!• Know the person you’re meeting!
THE PERFECT PITCH!
• Concise and interesting!• Have a personal anecdote!• Be enthusiastic!• Communicate your goals!• Know exactly what you need!
• Leave with action plan!!
LET’S PITCH!!
SMILE & A HANDSHAKE!
“Talk to you again soon.”"
ANALYTICS & SPREADSHEETS!
• Essential to running a business!
• Track revenue!
• Back up pitch with data!
• Show growth and potential!
ANALYTICS!
analytics.google.com"
ANALYTICS: What to look for!
• Page views!• Unique visitors!• Referrals!• Time on site!• Bounce rate! Photo by flickr user Brad Turville
ANALYTICS: Other metrics!
• Social media followers!
• @Mentions!
• Retweet/shares!
• Press mentions!
www.alexa.com"
ANALYTICS: Tools!
THE BUSINESS OF “ME” !
Questions? @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
THE BUSINESS OF “ME” !
BREAK TIME!
FINANCING YOUR BUSINESS!
Advertising!Sell a product!
Crowdsourced funding!
Grants!
ADVERTISING: BuySellAds!
www.buysellads.com
SELL A PRODUCT: Zazzle!
www.zazzle.com
CROWDSOURCING: Kickstarter!
www.kickstarter.com
GRANTS!
FINANCING YOUR BUSINESS!
Advertising!Sell a product!
Crowdsourced funding!
Grants!
CONNECT ONLINE!
• Email!• Twitter!• Hashtag chats!
• Video chats!
CONNECT OFFLINE!
• Meetups!• Tweetups!• Conferences!• Happy hours!• Social gatherings!
BUILD AN ONLINE COMMUNITY!
• Start with people you know!• Create community interactions!
• Contribute to other sites!• Maintain visibility!
• Keep them coming back!
• Be consistent!
KEEP GOOD RECORDS!
• Receipts!• Tax records!• Wages!
• Licenses!!
KEEP YOUR BALANCE!
• Current Job vs. New job!• Be inspired!
5 THINGS TO DO NOW!
• Write out your idea!• Identify your audience and how you
will reach them!• Identify potential networking contacts!• Determine potential financial resources!
• Create a rollout plan!
THE BUSINESS OF “ME” !
Questions? @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
presented by Mark S. Luckie @marksluckie
#bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
THE BUSINESS OF “ME” !
