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WE NOW LIVE IN A CARING ECONOMY
#loveyourcustomers
WE ARE LIVING IN A DIFFERENT ERAA power shift has happened
Products Brands Customers
43% of Americans don’t trust banks.
71% of customers research online before buying
insurance.
SunTrust tackles financial stress in its first Super Bowl
ad in 2016.
Liberty Mutual changes culture to attract and retain
Millennials.
WHAT IS THE COMMON THREAD?
WE WANT THE CARING EXPERIENCE
Authentic Relationships
Memorable Experiences
Real-Time InteractionsOngoing Value Deeper
Understanding
ENGAGE WITH THOSE THAT MATTER MOST
NEW WORLD
• Slow Insights• Low Response Rates• Poor, Impersonal Experiences • Expensive Studies
OLD WORLD
• Real-Time Insights• Engaged Community of Employees
and Customers• More Engagements with Less
Resources• Deeper Understanding
“I love having the “pulse” of our agents and employees and bringing back their voice to the rest of the company.”
-Amy Freeman, Research, Westfield Insurance
“Considering the investment we’ve made in our insight community, we’re saving millions of dollars.”
-Shannon Chenoweth, Market Research, DEWALT
THE CARING ECONOMY IS HEREThe way we interact with customers has fundamentally changed
visioncritical.com