Upload
allinio
View
1.021
Download
0
Embed Size (px)
DESCRIPTION
Joseph Zuccaro (@joezuc), President of marketing automation professional services firm Allinio (http://allinio.com) (@allinio), explains marketing automation in this presentation to CFOs and Controllers in understandable and compelling terms that will help them learn how these new platforms help enterprises stay competitive and profitable- namely by treating marketing efforts in a cost accounting approach, where individual campaigns and efforts can be tied to revenue, thus showing profitability on a project by project basis and enabling the enterprise to optimize its marketing activity to effectively generate better qualified leads and to efficiently produce incremental revenue.
Citation preview
Tweet this Presentation Subscribe to the Marketing Consigliere Blog
Share this on LinkedIn Follow Joe Zuccaro on Twitter
Share this on Facebook Follow Allinio on Twitter
Share this via Email Follow the B2B Twitterer Awards on Twitter