83% trust the opinion of a friend who recommends a product or service.

13% trust advertising.

Welcome to...

www.e10egency.com

With TheDrumPlatform we blend direct mail and social media marketing to dramatically increase what we like to call “ka-ching!”

Our patented software platform allows you to easily integrate social media marketing with any direct marketing initiative to achieve

unprecedented response rates.

TheDrumPlatform is a: scalable, secure, and powerful conversion engine

that when applied to traditional direct marketing exponentially increases: response rates, list-building, data collection, organic ranking and R.O.I.

TheDrumPlatform combines

+ social web/sharing

+ offer-based marketing

+ proven scientific & psychological human tendencies

+ real time analytics

= ka-ching!

Success Stories

“Put content into the hands of your advocates and let them do the marketing. It’s a very different way of thinking about direct marketing.”

-Inncentive

"This is going to be a game-changer. In 30 years' time, we will consider it one of the top three groundbreaking technologies in database management."

-Richard Birt, senior vice president of customer analytics and insights -KSL Media

“The platform is a way to build a relationship with consumers and exchange value.”’

-Response Magazine

Works with all mediums

• Email• Direct Mail• Newspaper/Magazine Ads• Packaging• Radio• Television• Point of Sale

It starts with strategy •Analysis - DM 101 •Strategic plan development•Presentation

Approval

Strategy becomes creative •Creative development •Presentation•Approval

Execution

The offer: Direct Mail

Drum’s Smart Purl™

E-mail campaign

Simply add a Drum Smart Purl™to elevate your campaign to a whole new level

Step 1: Personalized Microsite

Validates and captures data

Creates opt-indatabase

Provides ageand gender segmentation

Step 2: Customized survey/polls

Gives customersa voice

Provides valuable insight and feedback

Step 3: One click sharing/sweepstakes

Sweepstakesto encourageusers to share increasing exposure

Access toover 233social networksand email

Share usingSMS Messaging

Step 4: Word-of-mouth power

One response can literally turn into an unlimited number of redemptions, powered by “word-of-mouth”

Step 5: Easy redemption

Direct link to e-commerce site for immediate redemption

One-click print for easyin-store redemption

Step 6: In-store and online redemption

Dynamically pulls user’s data for in-store tracking

Easy to understand real-time analytics allow you to capitalize on market trends before your competition.

Real time viewing

Customer Action Index

1 Lands on PURL

2 Filling Out Form

3 Answering Questions

4 Activated Card

5 Shared

6 Visiting Advertiser’s Site

21 3 4 5 6

Real time viewingActivations are shown in real-time

Live feeds show the most recent activity

Use the mouse to view individual information about customers

View age and sex demo of participants

Each color represents a customer’s action

Breaking down the responseOverall response rate, percentageof activationsand total shared

Source breakdown

Sales funnel helps you to discover where the biggest opportunities are

Heat map

Gauging a customer’s social influenceTheDrumPlatform is the only platform that tracks every generation of sharing, so you can reward the original user.

See the social networks that have the greatest influence on your brand

Measure network impact broken out by weekday and day part as well as total weekday traffic from social networks

Gauging a customer’s social influence

Watch for popular markets that might not have been included in the original marketing campaign

Gauge a person’s social influence by the spider web of linked friends who are participating in the program

Poll tab feedback

Use the filter to see results from different demos to understand how to target them in future marketing

Survey answers are delivered in an easy to view format.

List tab detailed breakdown by individual

Filter to learn more about a demo or to find a specific customer

View address, e-mail and date of birth info. A residence map is dynamically generated.

Toggle between poll results and activity log.

Easily export data to an Excel file

•Achieve breakthrough response rates•Build opt-in email lists•Improve Organic Rankings•Add data to your database•Improve marketing decisions •In store or Online Redemption •Detailed Analytic/Tracking Platform •Patented, Secure & Scalable

= ka-ching!

Contact: Derek A. Lackey, President

P: 905 266 0301 M: 416 524 7844

: @dereklackey

: lackeyderek

: derek.lackey

: dereklackey

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