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The Franchisors is a 2COMS initiative. We are an Entrepreneur search firm; we help entrepreneurs locate the right opportunity for investment. We help businesses leverage the benefits of franchising. The Franchisors serves as a catalyst for business ideas which have a potential to be able to grow their business through the franchise, & for individuals/groups as investors who want to look for investment opportunities.
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2COMS ‘Franchisee Recruitment’ – The Concept
Scope Of Work
2COMS ‘Franchisee Search’ Model
Phase 1
Phase 2
Phase 3
2COMS Franchisee Recruitment Team Profile!
Case Study – 2COMS & STAR KIDS Partnerships
Agenda
2COMS Franchisee Recruitment – The Concept
Business buying is a multi-billion dollar industry worldwide and is a much sought after activity in India, more so because of the complexities involved in setting up new businesses. Organized selling of businesses is almost non-existent in our country because of various reasons, mainly the difficulty in locating the sellers by the buyers and visa versa.
The “Franchisee Recruitment” division of 2COMS has been created to assist entrepreneurs interested in realizing their dreams and full potential by expansion via the Franchise Mode.
2COMS Franchisee Recruitment has been formed to:
- Fuel an Organization’s extensive expansion plans via the Franchisee mode, at PAN India level.
- Create a complete Franchise solution for a 1st time Franchisor, that can be utilized either in parts or in whole.
- Design a customized solution for Individuals, Companies seeking Franchisees.
- Assist the existing Franchisors in further expansions of their markets & profits, by opening additional franchise.
Scope Of Work
2COMS Franchisee Recruitment Model
Strategy Planning & Business Analysis
Preparation of Franchisee Kit / Manuals
Franchise Marketing strategies
Lead Generation & Management
Assessment of Prospective Franchisees
Selection & Signing
Identification of Target segment / location
PHASE 1
PHASE 2
PHASE 3
Activities in Phase 1
Strategy Planning & Business Analysis
Target Segment & Location IdentificationPhase 1
Strategy Planning & Business Analysis
Highly experienced 2OCMS Franchisee Recruitment Consultants will:
1. Study Written and Online materials to become familiar with your business, practices & services offered2. Visit your head office for a brainstorm meeting with the heads of your company3. Provide an Action Report detailing the recommendations made in the meeting
The meeting will help us to arrive at:
- Market Research Methodology & Competitive analysis- Roadmap for franchise expansion- Numbers/Targets to be achieved within a specific time frame- Clear road maps for achieving these targets- Agreement details, Investment details etc.
The above activities will involve visits/interactions, research & collection of requisite information.
Activities in Phase 1 ...Cont
Identification of Target Segment & Location
Based on the above findings, 2COMS will work on the followings:
- Documentation of standardized practices.- Identification of the prospective franchisees target segment.- Freezing on Franchisee Selection criteria.- Designing site-selection criteria.
Activities in Phase 2
Preparation of Franchisee Kit / Manuals
Franchise Marketing Strategy & ImplementationPhase 2
Preparation of Franchisee Kits & Manuals
The Franchisee Kit consists of the followings:
- Client Franchise prospectus & Mini Brochures.- Franchisee Pre-evaluation form- Client Operations Manual- Franchisee Response Mails - at all stages.- Franchise Presentation
Some of these materials may already be present with Client . The ones not available, 2COMS would like to create them depending upon the need and Client approval!
All these will go a long way in building the right elements of the Franchise foundations, giving you the right direction, enabling you to save time and resources and expanding at the pace you desire!
Activities in Phase 2 …Cont
Franchise Marketing Strategy & Implementation
2COMS Franchise marketing & promotions activities could be as below:
- Organizing Franchise Expo & fairs!- Advertisement- Identifying leading “newspapers/dailies” in the chosen locations & advertising- Distributing “Mini Brochures” in various Fairs, Exhibitions, Malls, Areas with high public foot falls, - Scrollers in various “Cable Channels”.-- Various PR Activities
Activities in Phase 3
Lead Generation , Screening & Management
Prospective Franchisee AssessmentPhase 3
Selection & Signing
Lead Generation & Management
The Numbers to be achieved Region / Zone Wise within a pre-decided time span will be defined. Clear roadmaps will be defined to achieve these numbers at various levels.
The response to all the advertisements would be routed to a common e-mail id which will be accessible to both 2COMS & Client !
- The data from the “Franchisee Pre-evaluation form” would be collated and each enquiry would be analysed- Initial Introduction & Fact Finding Calls with the candidates to learn more about them.- Filtering the relevant from irrelevant profiles. Misfits would be informed via e-mails.- In depth interview to qualify the candidate.- Shortlisted profiles will be contacted for the subsequent meetings with 2COMS
The structured methodology will enable us to identify the "hot leads" for your franchise.
By following our methods we ensure that, prior to meeting with you, the candidate matches your profile and is seriously interested in investing in your franchise. To get to the stage of arranging a single meeting for you we will have spoken to many candidates on numerous occasions to pre-qualify the suitable ones and to filter out those that either do not wish to progress or don't match the requirements for your franchise.
When we arrange a meeting we will supply you with a profile pack on them containing:
• Personal contact details • Background information • Financial information • Transcript of baseline interviews
Activities in Phase 3 …Cont
Prospective Franchisee Assessment
2COMS Entrepreneur Search team will travel to the respective locations to meet prospective profiles after initial Shortlisting and pre-qualification.
- The candidates would be given a presentation on Client - Operational Details, Growth prospects, Equipments usage, Investment(fixed & variable) & ROI, Franchisee Support, Agreements & Terms & Conditions etc.
- Site inspection / selection during the same visit or the next visit.
- Subsequent meeting planned with Client Team, post qualification.
Selection & Agreement Finalization
Pre screening of the chosen profile before final approval & sign-ups!
Mediate the agreement for mutually beneficial terms.
After all the interviews and query resolutions and performance of due diligence, Agreement / Contract would be signed between Client and the interested Franchisees.
Activities in Phase 3 …Cont
Prashant PachisiaCEO – 2COMS Consulting
A Graduate from St. Xaviers College, Prashant has been a serial entrepreneur. He started his career with the Franchisee of APTECH in New Alipore, Kolkata and after running it successfully for 10+ years, started 2COMS Consulting in 1999.The Company has seen stupendous growth since then and is currently operating out of 7 locations in India, including 2 franchisees. The future expansion mode is via both Franchisee & Owned offices!
Pranab PaulFranchisee Recruitment Manager – 2COMSThe Franchise Recruitment Team at 2COMS is a 2 member team, lead by Mr. Pranab Paul, having Franchisee Recruitment Experience with leading Companies in India! Since last 10 years, Pranab has worked with leading firms like LCC Infotech, Kidzee, Shaadi Point & Xplora Design School and has opened multiple franchises for each of these brands, all across East India!
Pranab is currently working with 2COMS has a Franchise Manager and is responsible for developing the Franchisee Recruitment business of 2COMS as well as Opening of various Franchises of 2COMS in various locations in EAST & North East. He has been instrumental in the opening of the Guwahati & Dhanbad Franchise of 2COMS!
2COMS Franchise Recruitment Team Profile
STARKIDS is an innovative & ground-breaking initiative by one of Eastern India’s leading Education Groups – APEX knowledge Group, that offers various learning programs for young children aged between 2 - 7 years.
Mr Nirmal Agarwal, founder of APEX, partnered with 2COMS to fuel the aggressive expansion plan of STARKIDS via the franchisee route.
2COMS has been responsible for all the activities involved during Franchisee Recruitment starting from Creation of Franchise Kit & Manuals, releasing advertisement, Shortlisting prospective franchisee list, to Site Inspection / Selection!
Since last 6 months 2COMS has opened 2 Franchisee Centres of STAR KIDS in Kolkata and is now looking at new Franchisees in North East & Dhanbad.
It has been an enriching experience and has further strengthened our confidence in catering to expansion plans of various other Organizations with similar ambitions!
Case Study – 2COMS & STARKIDS Partnership
2COMS - Franchise Clients
LETS DISCUSS … !!-
Locations / Targets / Way Forward / More …
LETS DISCUSS … !!-
Locations / Targets / Way Forward / More …
Next…
Thank You
For More Information, Please Contact:
Priti Sharda
+91 93465 27361
www.2COMS.com
www.thefranchisors.co.in
