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The Impact of OTT on the Future of TV

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

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The Impact of OTT on the Future of TV

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

Digital Media Wire’s “Future of TV” is just around the corner. Our CEO, Gene Hoffman,

was invited to be a panelist for: “OTT Delivery: The Future of the Virtual Multi-system

operators (MSOs).” This panel will discuss the emergence of new business models for

third-party distributors, television networks and competing operators as MSOs begin to

untether broadband pipes from the subscription television consumer product. In advance

of the conference, Clark Buckner with TechnologyAdvice, interviewed Gene regarding his

perspective on the conference, the future of TV/video/content, the disruptive subscription

market and the role that Vindicia plays. The full podcast is available below, but I’d like to

highlight two key points.

As Gene mentions in the interview, Vindicia enables our customers to respond to their

markets demands with a subscription model, particularly for over-the-top (OTT)

content. People want to watch what they want to, when they want to, where they want to

and use whatever device they want…we say give them what they want. We make it easier

for you to give your customers what they want while generating recurring revenue. This is

great for the end-users and businesses alike.

3 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

Gene also mentions that it is important to make it easy for customers to customize their

own solution by upgrading, downgrading or bundling. Our comprehensive subscription

billing and recurring payment solution, CashBox®, enables customers to change

their subscription billing preferences, allowing customers to choose the plan they want or

need instead of canceling. Superior customer acquisition and retention leads to increased

revenue, but can also lead to increased systems complexities. CashBox removes these

issues with proven reliability and scale. It is easy for your business to implement and

provides flexibility, so that you can be responsive to an ever-changing marketplace.

We hope that you will join us at the “Future of TV” to discuss the disruption in the

marketplace and how that disruption can be good for your business, especially as it relates

to the monetization of over-the-top (OTT) content and how a subscription solution can

create revenue lift for your organization.

The Interview was conducted by Clark Buckner from TechnologyAdvice.com (they provide

media coverage in the games and gamification industry. They have free guides on

clever strategies for employee training using games, customer loyalty gamification

software and much more). Also be sure to check out their tech conference calendar for

more great events like DMW Week.

4 © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

About the Author: Bryta Schulz

Bryta joined Vindicia in 2013 and serves as Senior Vice

President of Marketing. She is responsible for building brand

awareness, creating go-to-market strategy and promotion, and

driving growth. With over a decade of executive level marketing,

product management and PR experience, Bryta has led

marketing teams in enterprise technology and SaaS companies.

Her experience includes heading product marketing at GoGrid,

PGP, RSA and Symantec and business development and

product management positions at Xcert, Thales, and

Persistence Software. Bryta holds a MA in Translation from the

Johannes Gutenberg University Mainz and an MBA from the

University of Reutlingen.

Visit our Blog for more information.

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Thank You

© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.