Waheed Iqbal

Jawad Khalil

Naveed ur Rahman

Umer Mukhtar

Group Members:

TableTable OfOf ContentsContents

Thinking versus StructuringThinking versus StructuringThinking ProcessThinking Process Be aware of your assumptionBe aware of your assumption Draw valid conclusionDraw valid conclusion

InductionInduction DeductionDeduction

Provide logical defectsProvide logical defects Don’t jump too fast to conclusionDon’t jump too fast to conclusion Don’t hide your ideas themselvesDon’t hide your ideas themselves Don’t oversimplifyDon’t oversimplify

Structuring ProcessStructuring Process Provide a hierarchy for your ideasProvide a hierarchy for your ideas Put your ideas in orderPut your ideas in order

When you think naturally all different kinds of ideas occur to you

Some good, Some bad, Some complete and Some fragmented ideas.

The result of thinking process is CONCLUSION.

When you think, you work with huge amount of data. Being disorganized

during this stage is perfectly natural. (construction of building)

When you communicate with other than you don’t simply present that data.

Instead, you stress your conclusion and order your data.

That is called STRUCTURING.

Difference b/w Thinking and Structuring

ThinkingThinking StructuringStructuringThinking is not sequenced.Thinking is not sequenced. Structuring is sequenced.Structuring is sequenced.

That are some bad, good and That are some bad, good and fragmented ideas.fragmented ideas.

That are draw the result of That are draw the result of thinking.thinking.

Huge amount of data.Huge amount of data. Specific data.Specific data.

Disorganized data in our mind.Disorganized data in our mind. Organized data into our thinking.Organized data into our thinking.

When we think huge amount of data in our mind but when we structuring that data than specific data in organized.

Clear Order

Clear Order

Clear Ord

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Thinking Vs Structuring

Dat

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Bad

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Thinking ProcessThinking Process

The Thinking Process may be compared to an assembly line.

Your assumptions, which form the basis for your thinking,

are like assumptions about what will be produced:

Thinking Process have more three steps

1. Be aware of your Assumption Assumptions are the basis for all the rest of your thinking

In business communication you make assumptions

There are many Cases

Conclusions

Case1: Long term community relationships are more important to short term profit

Case2: You may have legal or moral reasons why you want to quit your job

Case1: “This program will increase our profits”. Assume

You want to make a profit

Case2: “I better finish this report tonight or I'll get fired”. Assume

you want to keep your job

2. Draw valid conclusion

Assumption and facts are what you start out with when you are

thinking; conclusions are what you end up with

It has two valid method exist:1. Deduction2. Induction

Deduction means starting with the main principle or assumptions.For example, business communication is important. Writing is the part

of business communication. Therefore, writing is an important.

1. Deduction

2. Induction

Induction means starting with specifics and generalizing to the main

principle. For example, ‘’ I will be spending a lot of time in business

participating in meeting, I will be a spending a lot of time writing letters,

I will be spending a lot of time talking on the telephone etc’’. Then draw

a generalizing, Therefore, I will be a spending a lot of time in

communication

You can avoid defects by remembering the three main rules

Do not jump too fast to conclusion (Sale strategy)

Do not hide yours ideas themselves and do not behind

illogical false ideas.

Do not over simplify

3. Avoid logical defects

DEFINITION OF STRUCTURING

STRUCTURING

Structures have defined boundaries within which each element is physically or functionally connected to the other elements,  

CONCEPT OF STRUCTURE OF MESSAGES

STRUCTURE OF MESSAGE

PROVIDING A HIERARCHY FOR YOUR IDEAS

V .President Marketing

Assembly line Supervisor

Sales Manager

V. President for Production

Assembly line workers

President

Sale manager

Aunt & Uncle

Parents

Sisters

CousinsYou

Aunt & Uncle

Cousins

Brothers

Grand Parents

19

Clear hierarchy you need to:-

Stress your Conclusion or first level idea.

Divide your writing or speaking into main points or (Second level ideas)

Subdivide these into supporting points

IDEA CHART.Recommendation in this

report

Rec 1 Rec 2 Rec 3 Rec 4

Problem in the current procedure

Pro 3Pro 2Pro 1

Steps in the new procedure

Reason for buying this product

Step 2 Step 3 Step 4 Step 5 Res 1 Res 2 Res 3 Res 4Step 1

PUT YOUR IDEAS IN ORDER

Explanatory Ideas• You can order by time.• You can order by Components.• You might order by importance.

Action Ideas• State your least controversial points

first .• Present rejected alternatives first,

State your recommendation last.• Use your strongest evidence last.• Use the beginning to arouse

audience interest