Name of the company: The Nielson CompanyName of SIP industry Guide :Mr.Ritesh Rajput Name of mentor : Pro.Jitendra Sharma

The Nielsen is biggest market research company in the world .

Founded by Arthur Charles Nielsen in 1923

Nielsen’s operations span more than 100 countries. Headquarter in New York.

Nielsen research provide solutions to individual client requirement.

36000 employee(2009) and total revenues 5.13 $ billion(2010)

Rank Company 1 The Nielsen Company2 Kanter Group 3 IMS Health Inc4 GFK AG5 Ipsos6 Synovate7 IRI8 Westat9 Arbitron

Nielsen measures markets, media and consumer behavior across industries and around the world.

integrate information from across business.

transform raw data into strategic insights and made recommendations.

analyze and advise about complex sales and marketing issues for winning business decisions.

 

Strength Weakness Opportunities Threats

Right products, quality

and

Reliability

staff need training, Local competitors have

poor

Products.

After gating training

employee went to other

company

Big market demand Client have more power High margins profit competition from the well

established brands

Product innovations

ongoing.

Lack of qualitative manpower

High rate of market

growth

Privacy of data

Management is

committed and

Confident.

Lack of Consistency in employee

Support core business

economies

Friendly relationships

with clients

Over dependency upon manpower

Lake of Highly Educated Interviewer

In this project we went to door to door and ask respondent that you took visit supermarket or hypermarket like Big Bazaar, Star Bazaar,D-Mart,reliance fresh-Mart-super in last month.

If respondent said yes than we check their category. if respondent match with our requirement than we start interview of respondent.

In this project we find satisfaction level of customer with specific mall, Monthly purchasing power from mall, experience in last visit, problem face in mall etc….

Research Methodology: Conclusive research design Sampling Method: Random sampling method and R&R rules Date of project starting:24-5-2011 Date of project ending:3-6-2011 Total call:23

Billing process is not good in all mall, there was much problem in billing process of Reliance fresh and Big Bazaar.

Behaviour of staff was almost good in all malls.

Nearly all things are available in malls which customer want purchase except some time.

Fruits are not always fresh in Reliance fresh and big bazaar. 

Customer prefer cheap price and demand medium or high quality of goods.

Big Bazaar’s popularity going down because our most respondent said that many problems in billing process, staff was not good, price was more than other mall.

Overall product quality is good in all malls except some case.

In this project no need to go door to door because company have data base of Tata’s customer who bought car in last Jan,Fab,March

So first I took telephonic interview if respondent ready to give appointment .than I checked category. if respondent match with our category than I took appointment of interview.

In this project we asked respondent about car’s problem, satisfaction level with model and make.

Research Methodology:exploratory research design

Sampling Method: Secondary data

Date of project starting : 5-6-2011 Date of project ending: 16-7-2011 Total call:19

Most of respondent was not want to sell car till 4 to 5 year.

Some car holder was satisfied from car because they want cheap car and his expectation was satisfied so he have no problem with his car.

Some car holder told that I will never purchase Tata’s car because they was totally dissatisfied from their car performance.

Most of respondent received his car between one month

Some car holder have no problem with his car, they has only problem with dealer. Respondents told that dealer was give us big commitment only for dump car because they doing nothing after giving commitment.

So I can say that Tata need to work hard for consumer satisfaction.

This project was out of town. We did this project in Rajkot urban and Rajkot Rural. In this, project team divided in two parts. In hall

team and field team. I was appointed in in hall team. Field team find interviewer and fill up questionnaire than we took main interview of respondent.

First two days we work in urban area and than last day we work in Rural area.

In this project we find customer level of satisfaction, his most consumed juice brand, purchasing Power etc…

In three days we fill up 105 questionnaire.

This project also out of town.

We done this project in Baroda.

This project was about Hair dye and Mahendi.

Sample size was about 225 questionnaire.

I did work in this project for only four days.

I did supervising for a day in this project and also I did Back checking and briefing of questionnaire.

This project was about Banking Concept like Mobile banking, internet banking, Dial-a-draft etc

Criteria : 10 lakh+ yearly income,30 to 46 age , good four wheeler, and only man.

Very difficult to find respondent to match this criteria. I work on this project only five days but I could not

find single respondent so I leave this project and join other project.

This project was also out of town.

We did this project in Rajkot urban and Rajkot Rural.

In this, project team divided in two parts. In hall team and field team. I was appointed in In hall team. Field team find interviewer and fill up questionnaire than we took main interview of respondent

First three days we work in urban area and than three days we work in rural area.

In this project we find customer level of satisfaction, his most consumed Soft-drink brand, purchasing Power etc…

In first three days we fill up 105 questionnaire in urban area and last two day we fill up 80 questionnaire in Rural area.

Research Methodology:Conclusive research designs Sampling Method: Booster sampling method

Duration of this project:

Date of start:12-7-2011 Date of end: 17-7-2011

Most of customer gives rank to Coca-cola, Pepsi, thumps up.

Most of customer prefers 200 ml glass bottle and 600 plastic bottle packs

Customer gives first importance to price and brand, than size, than flavour.

I got chance to do supervising for a day and I did it successfully.

I got chance to do back checking and briefing of questionnaire and I did it successfully.

Improve in convincing power for take appointment Get chance to doing scrutiny of project juice and successfully

did it. Able to work in market research industry

How to interact with respondent. How to fill up real questionnaire. How to check questionnaire. Time managing I learn that how to do scrutiny and briefing of any

questionnaire I Understand that what your boss wants and act in the

direction he wants. Don’t expect more than your capacity

Thank You!