THE OLD SCHOOL JOURNEY TO SOCIAL MEDIA

XeeMe.com/Peter Finney

Currently lives in the UK

Worked globally over 27 years

Strategic consultant

A thinker, innovator, technologist

Helping customers realise business value from emerging products and technology

XeeMe.com/peterfinney

Peter Finney

Remember this ?

9 to 5 office based

Monday to Friday’s

Email and WWW

Conference calls

Face to Face meetings

Flights, Hotels, Customer site

You always wore a suit and tie !

Customer relationships

Today’s landscape

24 x 7

Always online, connected and reachable

We are becoming …

mobile, teleworkers, working from anywhere

Distributed global teams

Web based collaboration

Desktop Video Conferencing

… Work Life Balance ?

We need to be where our customers are today

On-line Social Spaces and Places

social media ?

NO WAY ! It’s a gen Y thing I barely have time for lunch

I'm never going to have a Facebook account I don’t have 800 friends

Twitter what's the point I don't care if someone is drinking #coffee

right now

YouTube Yeah I've seen all the cat videos

WHY ?

if facebook were a country it would be the worlds 3rd largest

More than 800 million active users

11% of the worlds population 7bn

More than 50% of active users log on to Facebook in any given day

Average user has 130 friends

People BUY based on friend of friend recommendations

Source: https://www.facebook.com/press/info.php?statistics

We can overcome Human Relationship limits ?

Dunbar number 150

Close friends, those you contact frequently is 4 ! (Family)

Build and maintain our on-line social relationships

Grow our … Network

Contribution Participation

Social Selling Relationships lead to sales

End of presentation