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The Product Business: Getting Real

How Confianzys can help launch a market-driven Product?

Confianzys Consulting, Bangalore, India

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Confianzys Consulting

Background

Mission

Clients

Five year old Innovation and Product Management consulting entity

started by a bunch of passionate product professionals who felt that

the Indian ecosystem lacked the strong ‘Product Management’

discipline needed to deliver successful products from India

To help Product Companies conceive Market Driven breakthrough

Products and achieve global scale

• More than 75 clients

• MNC product companies, Large IT majors (platforms/ products),

Growth stage companies and Start-ups

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Our Interventions

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Our Interventions

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Case In Point - 1 Client Background

• Leading global provider of solutions for the pay television industry

•Delivers a unique viewing experience to their subscribers—anytime, anywhere on any device

•High volume clients in the Pay-TV domain; helps providers to monetize their services

Business Challenges

•Transitioning from a predominantly services company mindset to a product mindset to enhance

revenue/ profits from their strong Intellectual property assets

•Secure leading market share in growth markets driven by the digitization of the cable industry

Confianzys Value Interventions

•Roadmap for IP monetization

•Product Management Performance Process to help review progress / measure performance

• Institutionalize the Product Management competencies for a select group of PM practitioners

Value Delivered

• Institutionalized product management function and discipline including Flow Model Implementation

•Role – Goal clarity for the function and for the employees

•Optimized product portfolio

•Helped in new product introduction for the growth market

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Case In Point - 2 Client Background

•Hybrid Product / Services entity focused on e-Payments

•Government, Telecom, Banking verticals, regulatory driven

•High Value / Volume transactions, including complex reconciliation / settlements

Business Challenges

•Manage diverse Product versions for different Industries / Customers, Swiss knife approach with

many features rolled into the core product

•Ad-hoc Market requirements, diffused Positioning & no product marketing function

Confianzys Value Interventions

•Product Management Function & redefined roles / goals & built skills / competencies

•VOC and MR, mandatory for all releases, including minor

• Industry wise Market Plan, Positioning & Value Messages construct

•Product Roadmaps review

Value Delivered

•Structured & Validated Market Requirements helped reduce number of releases / updates in a year

•Newly setup Product Marketing function helped spot market opportunities early and build pipeline

•Sales cycles reduced by 20% across all geographies

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Why Confianzys?

Specialty Product Management

consulting / intervention firm

working with “Technology Product

companies”

Exclusive partnership with M/s

Blackblot™ and licensed to

implement the SPM PMTK ™

process and methodology

Helped product companies from

idea-to- monetization cycles

Engages with clients to ensure post

implementation “benefits

realization” with focused

performance reviews and

interventions

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Contact Us For any queries, please contact us:

engage@confianzys.com

91 80 4084 7500 / 91 99450 67606

www.confianzys.com

You can also connect with us on:

www.confianzys.com/blog/

http://www.facebook.com/Confianzys

http://twitter.com/confianzys

http://www.linkedin.com/company/confianzys-consulting-pvt-ltd