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Runn ing Head: GETTING TO PR ODUCT/ MARKET FIT 1 Table of contents Introduction ........................................................................................... ...................................2 The lean process.......................................................................................................................2 1. Identifing !u" ta"get #u$t!%e"................................... ..................................................... & '! (!) d! !u define !u" ta"get %a"*et+............................................................................., - !!*ing at !u" #u""ent #u$t!%e" a$e..........................................................................0 C(e#*ing !ut !u" #!%etiti!n.................... .......................................................................0 Anaing !u" "!du#t !" $e"3i#e:....................................................................................0 C(!!$ing !u" $e#ifi# de%!g"a(i#$ t! ta"get.................... ....................... .......................0 C!n$ide"ing t(e $#(!g"a(i#$ !f !u" ta"get..................................................................0 2. Identifing t(e unde$e"3ed need$ !f !u" ta"get #u$t!%e"$...............................................4 &. Define !u" 3aue "!!$iti!n........... .................................................................................5 De3e!ing a uni6ue 3aue "!!$iti!n.......... .............................................. ..........................7 ,. De#ide !n t(e featu"e $et !f !u" Mini%u% 8ia e P"!du#t 9M8P..................................; T(e "!#e$$ !f uiding an M8P..................................... ............................................... ..1< 0. C"eating !u" M8P "!t!te.......................................................................................... 11 U$ing $it=te$t in !ti%iing !u" "!du#t$.................... ....................... ..........................11 Finding t(e "ig(t u$ine$$ %!de......................................................................................12 F!#u$ing !n !ne engine !f g"!)t(............................... .............................................. .......12 4. Te$ting !u" M8P )it( !u" ta"get #u$t!%e"$..................................... ............................1& Ite"ating a$ a )a !f i%"!3ing "!du#t %a"*et fit..........................................................1& References ............................................................................................................................... 1, Introduction

Getting to Product Market Fit

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