The

Relationship

Game

The client / agency

relationship is like a

MARRIAGE

The foundation of a good

MARRIAGE is...

LOVE...

TRUST...

COMPROMISE...

That’s cool... But fact is

today 50% of marriages

end in divorce

The average agency client

relationship lasts 3 years...

Down from 12 ten years ago.

So, its not so much the

falling-in-love but the

staying-in-love bit that

counts...

So, here’s what’s worked

for me over the years...

Realizing that

chemistry comes in two

sku’s ‘instant’ &

‘nurtured’

Acknowledging that

respect is a two way

street

Being passionate

about everything

Trusting each

other to do their

job

Telling the other

person what they

need to hear, not

what they want to

hear...

Being

accountable

Being big enough

to admit to your

mistakes

Learning not to

assume

anything

Being able to

laugh at

myself...

Learning to

Love...

Love is patient

and kind...…

Love does not envy, it

does not boast, it is not

proud...

Love is not rude, self

seeking or easily

angered...

It keeps no record

of wrongs...

It protects, trusts,

hopes and

preserves...

Love never

fails.

Alyna Haji Omar

GM/CD

RESPONSE MARKETING

SRI LANKA

alyna@response.lk

Picture credit – Natalie Dee Google images