Upload
martin-hepp
View
2.424
Download
0
Embed Size (px)
DESCRIPTION
In this presentation, given at the International Search Summit 2010 in Londin, I discuss how rich data embedded inside Web pages via RDFa can be used to make the individual value proposition remain intact across the web - thus preventing consumers and price comparison engines from flattening your individual offer to the price alone.
Citation preview
•
•
•
•
•
•
•
•
•
•
•