The Social CEO

“IF YOUR NAME DOESN’T RING A BELL, THEN THE DOOR OF OPPORTUNITY WILL REMAIN CLOSED.”

-ZIG ZIGLAR

THE BENEFITS OF A SOCIAL CEO

• Shows innovation• Humanizes your company and gives it personality• Provides an alterative platform for CEOs to

communicate with employees and customers• Shows company values and helps attract top talent• CEOs are able to build better relationships with media• Helps CEOs find and attract new customers & partners• Provides filter-free insight directly from customers and

target audience

CEO’S ON SOCIAL MEDIA

• 2013 IBM study of 1709 CEOs around the world found 26% of them participating in social media however their analysis shows that the percentage will likely grow to 57% within 5 years.

• 2014 LinkedIn report shows that about one quarter, or 28% (140) of the Fortune 500 CEOs are on LinkedIn.

• 2014 Forresters Study found that 76% of all executives believe it is a good idea for CEOs to be social. 

FINANCIAL LEADERS ON TWITTER

LINKEDIN INFLUENCERS

T. Boone Pickens

Founder, Chairman and CEO at

BP Capital and TBP Investment Management

1,319,210 Followers

Michael Moritz

Chairman, Sequoia Capital

344,681 Followers

SOCIAL CEOS HUMANIZE AND AMPLIFY THE BRAND STORY

SOCIAL INFLUENCE OF CEO VS COMPANY

CEO CONCERNS

1) Not enough time

2) Uncomfortable with transparency

3) Greater risk

4) Resistance to change

5) Mistakes are magnified

6) Unfamiliar with how to use social media

OUR SOCIAL CEO PROCESS

1) Discover

2) Audit

3) Strategy & Training

4) Workflow Design

5) Profile Creation/Optimization

6) Daily Management

7) Analytics & Review

ABOUT MOORE COMMUNICATIONS GROUP

We shape opinions, we shift behaviors, we incite action. We produce ground breaking results and earn national recognition. By combining strategic counsel, innovative thinking and excellence in client servicing, we connect questions with answers, challenges with solutions, and ideas with strategy - helping power you to a new level of success.

Since our inception in 1992, MCG has grown to become one of the largest independent public relations firms in the Southeast, with offices in Tallahassee, South Florida, New Orleans, and Denver, steadily building a reputation for success and a portfolio of award-winning work. In fact, MCG is recognized by ODwyer’s PR Report as one of the Top 75 agencies in the nation

We’re no strangers to big achievements. In 2014, our firm celebrated, for the fifth time in a row, being named a Florida Trend “Best Place to Work.” Additionally, MCG has been named to the prestigious Inc. 5000 for a third year, being recognized as one of the fastest growing companies, in all sectors, nationwide.

The MCG team of writers, researchers and senior practitioners has the experience to effectively create a story and communicate to target audiences. Though our client’s industries are as varied as the messages they convey, MCG’s thoughtful approach to each client’s integrated communications needs is the consistent delivery that has proven to get impactful results. MCG is a full-service communications firm providing the following services:

• Advertising• Branding• Crisis Communication• Graphic Design• Grassroots Advocacy

• Hispanic Marketing• Marketing• Media Relations• Public Relations• Research

• Social Media• Strategic Planning• Training• Video Production• Website Design