of followers on LinkedIn would follow companies indefinitely.

of LinkedIn members are more likely to share information as a result of following a company.

of fast-growth companies find social

a key source of lead generation.

Sources:1,7 Weber Shandwick, Socialising your CEO II2 Brandfog, The Global Social CEO Survey 20143 Social Media Examiner, Social Media Marketing Industry Report 20144 Digimind, Market Intelligence Survey5 LinkedIn, Priming the Economic Engine: How Social Media is Driving Growth6 Hubspot, 2013 State of Inbound Marketing8 LinkedIn, Talent Brand Catalyst: Reasons to Cultivate Followers9 LinkedIn Essentials, The Modern Recruiter’s Guide

To find out how LinkedIn can help you become a social leader, download The Executive Playbook.

WHY YOU NEED TO BE

A SOCIAL CEO

REPUTATION IS VITAL FOR SUCCESS

of a company’s market value is attributed to its reputation.

YOUR COMPETITORS ARE ALREADY GETTING SOCIAL

SOCIAL CEOs LEAD THE MOST ADMIRED COMPANIES

BEING SOCIAL MAKES YOU ATTRACTIVE

of companies use social media to promote their businesses.

of companies use social media to monitor competitors.

SO GO SOCIAL AND GROW

of people are open to job opportunities, but only

Research shows that companies with “social CEOs” enjoy higher levels of trust, and people are more likely to buy their products.2

LinkedIn’s visitor-to-lead conversion rate is three times higher than Facebook and Twitter.6

LinkedIn is the fastest-growing source of quality hires.

97%

64% 61%

80%

82% of online users prefer businesses with information on social sites.

63%

LinkedIn has

56 millionmembers in Asia Pacific and more than 313 million globally.

of consumers say perceptions of CEOs affect their opinions of companies and the products they sell.

60%

66%

of CEOs at the world’s “most reputable” companies engage socially.

COMPETITOR

81%

75%25%are on job boards.9

IT HELPS YOU FIND THE BEST TALENT

10 STEPS TO BECOMING A SOCIAL CEO

FIND THESE “PASSIVE

CANDIDATES” THROUGH LINKEDIN.

Add and accept connections.

Share and re-share great content.

Ask and answer questions – start conversations.

Make and receive recommendations.

Join specific interest and industry groups.

Point out your skills and experience, not just your job history.

Write an eye-catching personal tagline – don’t forget your photo.

Put your elevator pitch to work and sell yourself in 10 seconds.

Use an authentic voice and inject some personality.

Stand out from the crowd with unusual interests.

TIPS AND TRICKS TO ROCK YOUR LINKEDIN PROFILE

BUILD YOUR NETWORK: GROW YOUR BUSINESS

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(And how you can become one on LinkedIn.)

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