Kingfisher Vs Jet Airways• Kingfisher is one of the

latest Airlines in INDIA.• Overall growth in year

2006-07 is 37%.

• Kingfisher acquired 46% share in Air Deccan.

• Domestic airlines poised to go international flights.

• Jet Airways is the experienced airline in INDIA.

• Overall growth in year 2006-07 is 16%.

• Jet airways acquired Air Sahara in 2006.

• Jet Airways already has domestic as well as international flights.

Kingfisher Vs Jet Airways• In a short span of 2

years its market share has become 28% including Air Deccan.

• Personal in-flight entertainment in every seat.

• It was awarded the ‘Best New Airline Of the Year’ award.

• Already have training academy

• Jet Airways has its market share 31% including Air Sahara.

• Average entertainment services.

• Jet Airways won Double Honour Travel Trade Gazette Travel award.

• They are plan to start training academy.

S.W.O.T. Analysis

• Market driver• Experience exceeding 14 year • Only private airline with

international operation• Market leader• Largest fleet size

• Loosing domestic market share• Old fleet with average age

around 4.79 years• Scope for improvement in in-

flight service • Weak brand promotion

• Untapped air cargo market• Scope in international service

and tourism

• Strong competitors• Fuel price hike• Overseas market competition

- Key Attraction - Key Problem

- Opportunities - Threats

S.W.O.T. Analysis

• First airline with full new fleet of aircraft

• Brand image with Flamboyant Personality of Vijay Mallya

• Unmatched in flight service• Exclusive Terminal Share Deal• Route rationalization

• Service delivery to metros and other big cities

• Yet not in profit• High ticket pricing• High attrition in top brass

• Under penetrated domestic market

• International market

• Untapped air cargo market• Expanding tourism industry• Fleet size expansion

• Existing Operators• Infrastructure issue• Fuel price hike

- Key Attraction - Key Problem

- Opportunities - Threats

P.E.S.T. Analysis

• License issue for international operation

• Infrastructural constraint• ATF price policy

• Rising income level• Reduced fare but yet not

enough

• Sound Pollution• Plane hijacking• 9/11 Incident

• Modernization of aircrafts• modern tehnology like CAT3

and ILS

- Political Issue - Economic Effects

- Social Effect - Technology Effect

COMPETITORS ANALYSIS

MARKET ANALYSIS

Advertising and Branding

• Hoardings• Brand Ambassadors• Sponsorships• Event Organization

• Hoardings• Brand Ambassadors• Sponsorships• Event Organization

JetLite• Second most experienced group• Jet Airways market share• Made Jet Airways as a biggest airline

• Decent facilities

Simplifly Deccan• India’s First LCC• Targetting Upper Middle Class Segment• Increased Kingfishers Flying Experience• Increasing Fleet Capacity to sustain load

• Delays and Breakdowns

• Bad Service

Recommendations

• Concentrate Domestic Market

• Hire Big Brand Ambassadors

• Frequency of TV Advertisements• Vibrant Image

• Tie-Ups