13032076 the War Between Kingfisher and Jet Airways 1195477208291974 3

8/14/2019 13032076 the War Between Kingfisher and Jet Airways 1195477208291974 3

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Kingfisher Vs Jet Airways Kingfisher is one of the

latest Airlines in INDIA.

Overall growth in year

2006-07 is 37%.

Kingfisher acquired 46%share in Air Deccan.

Domestic airlines poised

to go international flights.

Jet Airways is the

experienced airline in

INDIA.

Overall growth in year

2006-07 is 16%. Jet airways acquired Air

Sahara in 2006.

Jet Airways already has

domestic as well asinternational flights.


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Kingfisher Vs Jet Airways In a short span of 2

years its market sharehas become 28%

including Air Deccan.

Personal in-flight

entertainment in everyseat.

It was awarded the Best

New Airline Of the Year

award.

Already have training

academy

Jet Airways has its

market share 31%including Air Sahara.

Average entertainment

services.

Jet Airways won DoubleHonour Travel Trade

Gazette Travel award.

They are plan to start

training academy.


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FIRST CLASS SERVICES

First class is available on all Boeing 777-300ERaircraft. All seats convert to a fully-flat bed,similar to Singapore Airlines first class seat butmuch smaller. It was the twenty-second airlinein the world to have private suites All seats inFirst have a 21-inch widescreen LCD monitorwith audio-video on-demand systems (AVOD),in seat power supply, and USB ports etc. JetAirways is the first Indian airline to offer fully-

enclosed suites on its aircraft; each suite has aclosable door, making for a privatecompartment. Skytrax consumer airlinereviewers recently rated Jet Airways First Classas being 44th best in the world.
http://en.wikipedia.org/wiki/USBhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/USB


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Premire (Business Class)

Premire (Business Class) on the Airbus A330-200and Boeing 777-300ER international fleet has afully-flat bed with AVOD entertainment. Seats areconfigured in a herringbone pattern (1-2-1 on theBoeing 777-300ER, and 1-1-1 on the Airbus A330-200), with each seat offering direct access to theaisle. Premire seats on the A330-200s leased from

ILFC are configured differently in a 2-2-2 non-herringbone pattern. Each Premire Seat has a15.4-inch flat screen LCD TV with AVOD. USB portsand in-seat laptop power are provided.

On the short-haul/domestic Boeing 737-700/800, allnew aircraft are equipped with AVOD. All seats arestandard recliner business-class seats with a fewnewer aircraft with electronic recline and massager
http://en.wikipedia.org/wiki/Herringbonehttp://en.wikipedia.org/wiki/ILFChttp://en.wikipedia.org/wiki/Herringbonehttp://en.wikipedia.org/wiki/Boeing_737http://en.wikipedia.org/wiki/AVODhttp://en.wikipedia.org/wiki/AVODhttp://en.wikipedia.org/wiki/Boeing_737http://en.wikipedia.org/wiki/Herringbonehttp://en.wikipedia.org/wiki/ILFChttp://en.wikipedia.org/wiki/Herringbone


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ECONOMY CLASS

Economy class on Jet's Airbus A330-200, Boeing 737-700/800 and Boeing777-300ER aircraft has 32-inch seatpitch. Seats on the Boeing 777-

300ER/Airbus A330-200 have a"hammock-style" net footrest. EachEconomy seat on the 777-300ER/A330-200 has a 10.6-inchtouch screen LCD TV with AVOD.

Some recently acquired Boeing 737-700/800 aircraft also feature PersonalLCD screens with AVOD.


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S.W.O.T. Analysis

Market driver

Experience exceeding 14 year

Only private airline with international

operation

Market leader

Largest fleet size

Loosing domestic market share

Old fleet with average age around 4.79 years

Scope for improvement in in-flight service

Weak brand promotion

Untapped air cargo market Scope in international service

and tourism

Strong competitors Fuel price hike

Overseas market competition

- Key Attraction - Key Problem

- Opportunities - Threats


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S.W.O.T. Analysis

First airline with full new fleet of aircraft

Brand image with Flamboyant Personality

of Vijay Mallya

Unmatched in flight service

Exclusive Terminal Share Deal

Route rationalization

Service delivery to metros and

other big cities

Yet not in profit

High ticket pricing

High attrition in top brass

Under penetrated domestic market International market

Untapped air cargo market

Expanding tourism industry

Fleet size expansion

Existing Operators Infrastructure issue

Fuel price hike

- Key Attraction - Key Problem

- Opportunities - Threats


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P.E.S.T. Analysis

License issue for international

operation

Infrastructural constraint

ATF price policy

Rising income level

Reduced fare but yet not

enough

Sound Pollution Plane hijacking

9/11 Incident

Modernization of aircrafts modern tehnology like CAT3

and ILS

- Political Issue - Economic Effects

- Social Effect - Technology Effect


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COMPETITORS ANALYSIS


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MARKET ANALYSIS


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Advertising and Branding

Hoardings

Brand Ambassadors

Sponsorships

Event Organization

Hoardings

Brand Ambassadors

Sponsorships

Event Organization


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JetLite Second most experienced group

Jet Airways market share Made Jet Airways as a biggest airline

Decent facilities

Simplifly Deccan

Indias First LCC

Targetting Upper Middle Class Segment Increased Kingfishers Flying Experience

Increasing Fleet Capacity to sustain load

Delays and Breakdowns

Bad Service


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Recommendations

Concentrate Domestic Market

Hire Big Brand Ambassadors

Frequency of TV Advertisements Vibrant Image

Tie-Ups

Documents

13032076 the War Between Kingfisher and Jet Airways 1195477208291974 3