Upload
oconnellryan
View
10.762
Download
0
Tags:
Embed Size (px)
Citation preview
Ryan O’Connell, Vice President
Content Marketing Through Thought
Leadership
.
BackgroundExperts/Thought Leaders
Content
Online Publications
What We Are:
Thought Leadership/Credibility Firm
Content Provider to online publications
Resource for Agencies
What We’re Not
PR Firm
Placement Firm
SEO Firm
Content Marketing
Content marketing through thought leadership is an avenue to engage targeted audiences and to showcase your expertise, to gain credibility, visibility and attract prospective clients.
BenefitsNew Business Credibility Visibility
Influence Feedback Recruitment
Content Marketing Through Thought Leadership
VSWhat People
Think It IsWhat It Really
Is
The Process
Experts Quality Content Senior Editor
IndustriesHealthcare* Education*
Nutrition/Fitness Real Estate*
Business Finance
Tech Entrepreneurship Women
Marketing/Social Media
Law*
Teach Tennessee
Brand Recognition
Educate on alternative certification programs
Higher Quality Applicants
Teach Tennessee
Increased Applicants
Grew brand recognition and credibility
Higher Quality Applications
Belo Cipriani
Consistent Content
Brand Recognition
Inspire and educate
Belo Cipriani
Social following National Braille Association
Brand RecognitionSpokesman
Problem:Most agencies aren’t doing this.
For their clients For themselves
Because it’s hard
Relationships ExpertContent
Strategy EditorialTeam
Time
New Business Credibility Visibility
Influence Feedback Recruitment
Benefits
It matters to you.
It matters to your clients.
Agencies aren’t doing it yet.
You should.