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What social media is, why it matters to techpreneurs, and what you should do, NOW, to get started.Includes Ken’s Experts’ Tricks!
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Three Things You Should Do TODAY to Boost Your Social Media Juice
What social media is, why it matters to techpreneurs, and what you should do, NOW, to get started. Includes Ken’s Experts’ Tricks!
Ken Herron | SocialGrow Chief Marketing Officer and Co-FounderFebruary Microsoft Solutions Advocates CallFebruary 26, 2010
What are we going to cover today?
What is social media? And why do I care?Social media is web 3.0 listening, creating, and communicating
But I don’t have a marketing team/budget!You don’t need people or money, you just need to know what to do
Here are three things you can do in an hourYour “homework”, is to do one of these things, TODAY
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#1: Set up Google Alerts
What are they?E-mail updates of the latest search results on a topic
How does doing this benefit me?Instantly know what’s being said about you on the web
What, exactly, do I need to do?Fill out the form [below] on http://google.com/alerts
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Business ImpactCriticalSignificantModerateDifficulty LevelEasyModerateHardInitial Setup Time<5 Minutes15 Minutes30 MinutesDaily Maintenance<5 Minutes15 Minutes30 Minutes
Experts’ Tricks!Create alerts for your company, products, brands, principals, and COMPETITORS.
#2: Create a Google Profile
What is it?A completely customizable personal online profile
How does doing this benefit me?Having a profile gets you on the first page [at the bottom] of Google search results for your name
What, exactly, do I need to do?Follow the instructions on http://google.com/profiles, and for examples, see my talk [below] on Slideshare
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Business ImpactCriticalSignificantModerateDifficulty LevelEasyModerateHardInitial Setup Time<5 Minutes15 Minutes30 MinutesDaily Maintenance<5 Minutes15 Minutes30 Minutes
Experts’ Tricks!Use the photo gallery to showcase your product (i.e., screenshots, white papers, and testimonials).
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#3: Post Content to Slideshare
What is it?Slideshare is a website for sharing presentations
How does doing this benefit me?Help your existing “marketing assets” to go viralEvery hour, Slideshare features [on their homepage] the most talked about presentations on Facebook and Twitter -- giving you huge visibility and exposure!
What, exactly, do I need to do?Create a profile on http://slideshare.net, and begin posting your company, brand, and product content
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Business ImpactCriticalSignificantModerateDifficulty LevelEasyModerateHardInitial Setup Time<5 Minutes15 Minutes30 MinutesDaily Maintenance<5 Minutes15 Minutes30 Minutes
Experts’ Tricks!Pay attention to your presentation title (SEO) & title page (design). Great covers sell books!
What did we cover today?As techpreneurs, social media matters to us because:
It has empowered our target customers, existing customers, and employees to directly engage us and each other; requiring greater transparency in our marketing, communications, customer service, and product development strategies
Three things you can do TODAY to boost your social media juice are:1) Set up Google Alerts, 2) Create a Google Profile, and 3) Begin posting your marketing content and collateral on Slideshare
What else should you do?Use SocialGrow to more quickly and easily grow your relevant online connections!
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