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Chances are your team does not have all the tools to win in the social media jungle. This session will share how you can help your team identify unique stories and then share them strategically, organically and in an authentic way that helps brands connect with customers. We will also share social media guidelines that people in the field can actually use during everyday communications as well as crisis communications.
Citation preview
How to thrive in the Social Media Jungle
By @ctrappe
Las VegasSept. 26, 2013
@ctrappe#impact13Christophsblog.com/impact13
Photo by Luke Jones
Survive by sharing …
• relevant content• authentic content• snackable content• constant content
@ctrappe#impact13Christophsblog.com/impact13
What it’s not…
• Only selling• Marketing-related departments only come up
with stories• Ads!• Interruption!• Few updates• Unrelated updates. “Happy Thursday!”
@ctrappe#impact13Christophsblog.com/impact13
Show of hands:Who has a social media policy that looks
somewhat like this…
Photo by IvanWalsh.com
Our social media policy …
Seriously: Social media fits into overall communications!
@ctrappe#impact13Christophsblog.com/impact13
Objective today:
Getting ideas to really allow your organization and front-line employees to participate in social media!
@ctrappe#impact13Christophsblog.com/impact13
Did I mention stories?
Anyone got a good story?
Was it a personal or business story?
Traffic ticket story
Walking daughter to school
@ctrappe#impact13Christophsblog.com/impact13
Lessons
Stories most meaningful when personal! (Engage SMEs, employees, etc.)
Interesting, different and new things get people to pay attention!
@ctrappe#impact13Christophsblog.com/impact13
Create a space to share stories
@ctrappe#impact13Christophsblog.com/impact13
Channels
@ctrappe#impact13Christophsblog.com/impact13
Help people spot stories
If you want to share something because it’s unique, interesting or caught your eye for another reason it might be a story!
Share the story with somebody to see if it’s interesting to others!
@ctrappe#impact13Christophsblog.com/impact13
How people spot stories
More questions to ask on handout. (Also here: http://www.christophsblog.com/specific-questions-can-help-with-specific-stories/)
@ctrappe#impact13Christophsblog.com/impact13
One last thing: The C/VP level
@ctrappe#impact13Christophsblog.com/impact13
@ctrappe
Questions?
@ctrappe#impact13Christophsblog.com/impact13