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The Future Of Business Is Romantic Tim Leberecht, NEXT 15, September 24, 2015
@timleberecht
“To romanticize the world is to make us aware of its
magic, mystery, and wonder; it is to educate the senses to see the ordinary as extraordinary,
the familiar as strange, the mundane as sacred, the finite as infinite.”
Novalis
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Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
SerendipityAmbiguity
Unpredictability
Subjectivity
Suffering
Mystery
Emotion
Transcendence
Ephemerality
Inconsistency
SerendipityAmbiguity
Unpredictability
Focus Features
1. Find the Big in the Small2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
1. Find the Big in the Small
“The opposite of loneliness is not togetherness, it's intimacy.” Richard Bach
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“A smile is a door half-open and half-closed.”Jennifer Egan
2. Keep the Mystique
Surprise Industries
DezeenL.A. Weeekly
3. Suffer (a Little)
“But I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.”
Aldous Huxley, Brave New World
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Huffington Post
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1. Find the Big in the Small2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
Ephemerality over permanenceUniqueness over scaleAmbiguity over clarity
Serendipity over predictabilityGenerosity over efficiency
Inconsistency over reliabilityEmotion over reason
Danger over dataSubjectivity over objective truth
Un-Quantified Self over Quantified Self
Traditional Smart RomanticPlanning Acting Wandering
Conversion Connection Reconnection
Process Dashboard Principles
Control Monitoring Letting go
Consistency Variety Serendipity
Big Idea Big Data Big Intuition
Rapid response Real-time Pre-emptive
Segmenting Behavioral targeting Distributed presence
Message Conversation (Occasional) silence
Visibility Transparency Mystery
Risk Calculated risk Vulnerability
Benefit Value Values
Attraction Liking Passion
Convenience User-friendliness Frustration
Efficiency Excellence Significance
Humanize business
Feel more Feel goodDo good
“People will forget what you said, people will forget what you did,
but people will never forget how you made them feel.”
Maya Angelou
Maya Angelou
Soft factors
Hard facts
© he2be
Soft factors
Hard facts© he2be
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“To begin, begin.”
William Wordsworth
