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Prepared by Arnett & Muldrew following an March 28 & 29, 2012 workshop with a joint, City of Tomahawk, Tomahawk Regional Chamber of Commerce and Tomahawk Main Street steering committee.
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Tomahawk, WisconsinCommunity Wayfinding Technical Report
April 2012
arnett muldrow& A S S O C I A T E S
prepared by
316 West Stone AveGreenville, SC 29609
www.arnettmuldrow.com864.233.0950
in conjunction with:
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IntroductionThis technical service report has been provided by Wisconsin Main Street in conjunction with Main Street Tomahawk, Downtown Professionals Network, and Arnett Muldrow & Associates. A two-day workshop was held on March 28-29, 2012, during which a committee of community stakeholders worked with the consultant team to develop a draft version of the wayfinding system contained in this report. Over the following three weeks, the system was revised and the final system is detailed in this document.
System CharacteristicsThe wayfinding system outlined in this report contains a sign typology which is explained below:
GatewaysGateway signs welcome residents and visitors to the community. These signs also establish the outer boundaries of the wayfinding system.
TrailblazersThe majority of signs outlined in this system are trailblazers, which may feature one-to-three community destinations as well as directional arrows that correspond to these destinations. These signs feature lettering with a cap height of either four or six inches, depending upon the speed zone where the sign is to be place. (In speed zones 30 MPH and below, cap height should be four inches. Otherwise, a six-inch cap height is required.)
ParkingAll municipal parking lots should be clearly signed. Parking signs should share typeface and branding elements with other system components.
KiosksA well-designed kiosk will provide a comprehensive range of local information for both the resident and visitor. Most kiosks will include a large area map as well as printed collateral featuring local attractions and/or fold-out maps.
Specialty SignageThese signs denote districts (ex., “South Tomahawk Avenue District”) and other features (ex., “A Wisconsin Main Street Community”). Such signage should be deployed sparingly and in accordance with strategic goals, such as the promotion of special events.
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Project NotesRenderingsAll sign drawings in this document are conceptual only. It is the responsibility of the Client to ensure the compliance of all elements of the signs with all federal and state regulations. Placement of signs is also subject to WIDOT approval and must comply with all applicable federal and state codes.
Codes and RegulationsAll recommendations in this document are subject to the regulations and codes enumerated in the Manual on Uniform Traffic Control Devices (2008 ed.) as well as WIDOT addenda to the federal document. All recommendations in this report are subject to WIDOT approval. All sign copy will be Clearview Highway or equivalent FHWA/AASHTO-approved typeface. The final size and placement of sign copy is subject to WIDOT approval. The types, size, and placement of arrows and other directional features will comply with MUTCD standards. All installed signs will meet federal and state requirements for minimum height and breakaway features.
Project PhasingThe wayfinding system is divided into two phases, primarily based upon a future streetscaping project for Somo Avenue.
Online ResourceAn online version of the technical service report may be found at the following web address and QR code:http://maps.google.com/maps/ms?vps=2&ie=UTF8&hl=en&oe=UTF8&msa=0&msid=205776934961479258659.0004bc4d1dc041b79cd68
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North 4th St.District
VisitorInformation
Downtown
Tomahawk
VisitorInformation
Downtown
Library
Tomahawk
Library
Tomahawk
T-1 SpecsCap Height: 4”Phase I
T-2 Specs Cap Height: 4”Phase I
T-3 SpecsCap Height: 4”Phase I
T-1Gateway
T-1
T-2
T-3
T-2T-3
K-2
K-2NotesVisitor kiosk adjacent to Veterans Memorial Park should include a map of Tomahawk that includes its trail systems as well as the Hiawatha Trail.
K-1NotesKiosk containing area map and destinations as well as printed collateral (brochures, fold-out maps, etc.).
K-1
Parking
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T-4T-5
Downtown
SARA Park
Tomahawk
City Hall
SARA Park
VisitorInformation
Tomahawk
Downtown
T-4 SpecsCap Height: 4”Phase I
T-5 Specs Cap Height: 4”Phase I
T-4 T-5
T-6T-7
T-6 Specs Cap Height: 4”Phase I
T-7 Specs Cap Height: 4”Phase I
T-6
T-7
VisitorInformation
SchoolsComplex
Tomahawk
VeteransMemorial Park
SchoolsComplex
VeteransMemorial Park
Tomahawk
VisitorInformation
K-3
K-3NotesKiosk containing area map and destinations.
Parking
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T-8 Specs Cap Height: 4”Phase I
T-8
T-9 Specs Cap Height: 4”Phase I
T-9
T-10 Specs Cap Height: 4”Phase I
T-10
SARA Park
Library
Tomahawk
Dog Park
Library
VisitorInformation
Tomahawk
SARA Park
City Hall
Tomahawk
T-8
T-9
T-10T-11
T-12
T-13
T-14
K-6
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T-11 Specs Cap Height: 4”Phase I
T-12 Specs Cap Height: 4”Phase I
T-13 Specs Cap Height: 4”Phase I
T-11 T-12
T-13
T-14 Specs Cap Height: 4”Phase I
T-14
Downtown
Tomahawk
Bradley Park
Tomahawk
Bradley Park
Tomahawk
Bradley Park
Tomahawk
K-6NotesRoll-out sign featuring magnetized event stickers (to be managed by TMS in partnership with the City).
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S. Tomahawk Ave.District
VisitorInformation
Tomahawk
Downtown
S. TomahawkAve. District
Downtown
VisitorInformation
Tomahawk
T-15 Specs Cap Height: 4”Phase I
T-15
T-16 Specs Cap Height: 4”Phase I
T-16
T-15
T-16Gateway
SG-1
SG-1
SG-1 Specs Phase INotes: District Signage
South TomahawkAvenue District
Welcome
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S. TomahawkAve. District
Downtown
VisitorInformation
Tomahawk
SchoolsComplex
Downtown
VisitorInformation
Tomahawk
T-17 Specs Cap Height: 4”Phase I
T-17
T-18 Specs Cap Height: 6”Phase II
T-18
T-17
T-18Gateway
Gateway
SG-2
SG-2
SG-2 Specs Phase IINotes: District Signage
A Wisconsin MainStreet Community
Tomahawk
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Downtown
VisitorInformation
SchoolsComplex
Tomahawk
T-19 Specs Cap Height: 6”Phase II
T-19
T-20 Specs Cap Height: 4”Phase II
T-20
SchoolsComplex
Tomahawk
T-21 Specs Cap Height: 4”Phase II
T-21
SchoolsComplex
Tomahawk
T-22 Specs Cap Height: 4”Phase II
T-22
Pride Park
Tomahawk
T-23 Specs Cap Height: 4”Phase II
T-23
Pride Park
Tomahawk
T-19
T-20
T-21
T-22
T-23
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K-4NotesKiosk with area map.
K-5NotesKiosk with area map and Hiawatha Trail map.
K-4 Parking
Parking K-5