SETH GODIN

Best-selling author and top daily business blogger in the world:

THE WANT-TO'S ARE OUR FUTURE

The “have-to's”The “ought-to's”The “want-to's”

Define Your Brand Character If your organization was a person, who would it be?

Give 3 one-word adjectives to describe her.

TOMORROW'S MEMBERSHIP ORGANIZATION

Have a S.E.A.T. Service & Sell With The Latest

Technology Engage Members Without Asking

Them to Show Up Allow Members to Choose Their

Investment Teach Members How to Talk About Us

SERVICE AND SELL MEMBERSHIPS WITH THE LATEST TECHNOLOGY Who is GoDaddy and why are

they number 1? Gain the service advantage

enjoyed by other industries

ENGAGE MEMBERS

… without asking them to show up! Participation vs. Partnership Membership does not require

participation Prevent drops due to “no time to

participate” Health club comparison Chamber Church Confessional

BUYING AND JUSTIFYING

Businesses: People BUY emotionally, JUSTIFY intellectually

Chambers: People JOIN emotionally and JUSTIFY upon renewal Who MUST you reach in order to be

successful? Who will have the most impact over the

long-term?

ALLOW MEMBERS TO CHOOSE THEIR OWN INVESTMENT

Of time, or money Advocacy

Public policy emails, public policy forums, neighborhood associations, Executive Leadership Council, City Council Reports, Citizen Candidates Academy, Chamber Day at the Capitol

Community Involvement Forum Luncheons, Greeters, Chamber Business Women,

Salem Area Young Professionals, Ribbon Cutting Events, CEO Luncheons, Workforce development initiative, Face2Face.SalemChamber.org

Marketing Business referrals, advertising on SalemChamber.org,

ChamberTV, directory listings, newsletter advertising, Try It Local, Who Can Help, Interactive Media Maps, Connect for Lunch

TEACH MEMBERS HOW TO TALK ABOUT YOU Generate talk about your product or

service amongst peer groups Some products/services will only be

sold with referral Testimonials: People trust other

people’s opinions If you don’t tell your story, the public

will make one up about you

Branding:

“If you don’t tell your story, the public will make up one about you.” ~Eric Alper

Walmart Tom’s Shoes Coca-Cola Burt’s Bees

YOUR MARKETING MESSAGE

The Wrong Pitch: The chamber is a private non-profit

membership organization that works to ensure a healthy local economy.

The chamber is a group of businesses that share common community goals.

YOUR MARKETING MESSAGE

The Right Pitch: The chamber solves common business

problems like not having enough time to lobby the government for less red tape and taxes.

The Chamber connects businesses to consumers and each other, in order to help them grow.

The Chamber helps people who are tired of doing business out of a phone book.

Did Anyone Answer…

Responsive? Technological? Inclusive? Customizable? Easy-to-use? Valuable? Others?

Choose Your Pathway

Advocacy Public policy emails, public policy forums, neighborhood

associations, Executive Leadership Council, City Council Reports, Citizen Candidates Academy, Chamber Day at the Capitol

Community Involvement Forum Luncheons, Greeters, Chamber Business Women, Salem

Area Young Professionals, Ribbon Cutting Events, CEO Luncheons, Workforce development initiative, Face2Face.SalemChamber.org

Marketing Business referrals, advertising on SalemChamber.org,

ChamberTV, directory listings, newsletter advertising, Try It Local, Who Can Help, Interactive Media Maps, Connect for Lunch