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Written by marketing science experts, our eReport will help any business better leverage the results from a custom online panel. This snippet of the definitive guide includes: - The 10 most common pitfalls of using a custom online panel - Actionable tips to help you avoid each mistake - Thought-provoking questions and advice, whether you're seasoned at managing panels, thinking about one, or just starting out To read the entire eReport visit: http://info.fgiresearch.com/top-10-custom-online-panel
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The Top 10 Mistakes to Avoid When Building and Using a Custom Online Panel
Your exact research needs are
as clear as split pea soup.
How well do you know
your end users and
their business needs?
The panel fits like a wool
sweater from the drier.
Make sure your panel is the right
size for your business needs.
Your panel is like a t-shirt at a black tie event.
To be successful, your
panel needs to consist
of the right people.
Marketing and management hot potato.
Are you over marketing? Or underestimating the commitment?
The panel
is misused
more than
“That’s
what she
said.”
Don’t annoy
your panelists.
Your relationship with panelists is like the Hatfields v. the McCoys.
Take care of your customers.
Privacy rules?
There are privacy rules?
Are you adhering to
regulations and best
practices?
Less quality control
measures than a gas
station hot dog.
Panel recruitment
tactics = lead balloon
A focused screener survey will help you get
the people you want to participate in your
panel.
Your panel is a camel,
your sample is the straw.
Will your panel
actually support
your study?
Top 10 Mistakes to Avoid When Building and Using a Custom
Online Panel
Make sure your panel generates the research and results you need.
