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You can easily and profitably increase your lead generation, increase sales and profit when you add color post cards to your marketing mix. It is important not to shotgun the market with your cards. Mail to current and past customers/clients, prospects, and friends and family.Stay in touch with those who already know like and trust you.
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Top 10 Reasons to use color postcards
Reg Gupton, MBA, Creative Growth [email protected] http://www.growthseminars.com303.544.0340 office303.544.0358 fax
Harness the Power of Color Postcard Marketing
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
Beware of print sales people
• Do you spend hundreds or thousands on print ads?
• And not hear a sound?• They tell you, you must spend to
make• You are offered significant discounts.• You focus on the discount, not the
results.
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
A business truth
• Advertising does not equal marketing
• There are four ways to reach your target audience• Face to face• Phone• Direct mail• Email
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
A Marketing Truth
• Your marketing effort must be repeated
• To the same target audience• Hold your marketing accountable for
results
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
1. Even small businesses can use direct mail
• As small as 100 in your list• Easier if database is digital
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
2. You make a sneak attack
• They can see your newspaper/magazine ads
• Your competition won’t know if you use postcards
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
3. Easy to track results
• Use a special code• Ask for free report• Enter drawing• Come in with coupon
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
4. Postcards are versatile
• Seek business from new prospects• Solicit business from past customers
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
5. Postcards can support your brand
• Systematic postcards will build Top of Mind Awareness
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
6. Waste no more money
• Test with a small part of your list.• If it works, keep going• If it doesn’t, refine or stop
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
7. Postcards are quickly read
• You have 4-8 seconds with their brain
• That is enough with a postcard
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
8. Postcards take up little space
• Postcards can be carried around until time to redeem your offer
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
9. Postcards are fast and simple
• Create/use a template• Just change your messaging• Send• Repeat
© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com
10. Postcards are easy & inexpensive
• Invest between $.50 & $.60 for each card
• Simply order your cards here.
Reg’s Business Success Videos
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