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Top 10 Reasons to use color postcards

Reg Gupton, MBA, Creative Growth [email protected] http://www.growthseminars.com303.544.0340 office303.544.0358 fax

Harness the Power of Color Postcard Marketing

© Creative Growth Seminars, [email protected], www.businesssuccessvideos.com

Beware of print sales people

• Do you spend hundreds or thousands on print ads?

• And not hear a sound?• They tell you, you must spend to

make• You are offered significant discounts.• You focus on the discount, not the

results.


A business truth

• Advertising does not equal marketing

• There are four ways to reach your target audience• Face to face• Phone• Direct mail• Email


A Marketing Truth

• Your marketing effort must be repeated

• To the same target audience• Hold your marketing accountable for

results


1. Even small businesses can use direct mail

• As small as 100 in your list• Easier if database is digital


2. You make a sneak attack

• They can see your newspaper/magazine ads

• Your competition won’t know if you use postcards


3. Easy to track results

• Use a special code• Ask for free report• Enter drawing• Come in with coupon


4. Postcards are versatile

• Seek business from new prospects• Solicit business from past customers


5. Postcards can support your brand

• Systematic postcards will build Top of Mind Awareness


6. Waste no more money

• Test with a small part of your list.• If it works, keep going• If it doesn’t, refine or stop


7. Postcards are quickly read

• You have 4-8 seconds with their brain

• That is enough with a postcard


8. Postcards take up little space

• Postcards can be carried around until time to redeem your offer


9. Postcards are fast and simple

• Create/use a template• Just change your messaging• Send• Repeat


10. Postcards are easy & inexpensive

• Invest between $.50 & $.60 for each card

• Simply order your cards here.

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