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Towards fair and transparent online business models
Nikos Manouselis, CEO [email protected]
Nikos• MSc, MΕng, PhD• >150 publications• 1 like-a-post-doc• 1 (almost) research position• >5 rejected University job
applications• Agro-Know in 2008
An extraordinary company that captures, organizes and adds value to the rich information available in agricultural and biodiversity sciences, in order to
make it universally accessible, useful and meaningful.
http://www.agroknow.gr
advocates of open
• CIARD.net: a global movement dedicated to open agricultural knowledge
• Global Open Data for Agriculture and Nutrition (GODAN)
FAO’s AGRIS (http://agris.fao.org)
let’s do the math: who generates it
• value: $212 billions–per employee: ~ $21 millions–per user: ~ $150
• so who do you think generates this value?
how can we do fair business from the value that our users generate?
I do not have a reply, yet. I have plenty of questions. And an
example to share.
AGRIS central data processing
AGRIS data providers (>150 active)
FAO AGRIS ecosystem (simplified)
AGRIS search page
thought #1
1. all AGRIS providers to know that Agro-Know is processing their data at no cost for them
– explicitly asks their permission to use their data in our online product
– all AGRIS providers get some additional free Agro-Know service in return
thought #2
• a micro-payment model in place for each AGRIS provider– we cannot pay cash, yet; but e.g. credits-per-
views can be collected by each provider– new services & features to be offered by Agro-
Know according to the collected credits
wrapping up
• online world: helps us disrupt some monopolies that were based on who owns the information
• lots of new value, generated by all of us, instantly created online
• new types of threat: who owns the online information channels?
take away message
• doing business online is not bad• but the way we make money from other
people’s information should be transparent and fair– …whatever is legal, is not always ethical