Tracking social media with google analytics

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Tracking Social Media with Google Analytics

Presentation to J P MorganGlobal Equity Derivatives Group

Matt TrimmerPrincipal Consultant & Managing Director

David LinesHead of Sales and Marketing

Slides:http://www.slideshare.net/ivantage

Friday, 15 October 2010

http://www.slideshare.net/ivantage

http://www.slideshare.net/ivantage

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Two aspects of tracking social media with GA

Are social media platforms delivering traffic and valuable interactions to your website? Traffic sources report

Referring sites Referral path report

Campaign tracking Tagging URLs

Advanced segments Aggregate social media referrals of campaign tracking URLs

Are the social media tools on your website being used? Event tracking

GA in-page tagging feature Integrated Tools

PostRank Analytics


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Are social media platforms delivering traffic and valuable interactions to your website?


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Traffic sources


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Traffic sources > Referring sites (Who sent you traffic?)


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Zoom in on social media


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Visit the referral


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Which pages gave you the traffic? (Referral path)


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Visit those pages (may need to login and be member)


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How is social media delivering to the bottom line?


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Goals (Commercial objectives of your site)


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E-commerce (show me the money)


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Use Advanced segments for regular analysis


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Use Advanced segments for regular analysis


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Use Google Analytics’ campaign tagging URLs

Build accurate tracking URLS Embed them in social media

Using URL shortening services


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Select landing page


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Create Google Analytics tracking URL (URL builder)


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Which turns landing page from…

This http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-

award-oscar-nominations/ To this

http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/?utm_source=facebook&utm_medium=social-media&utm_campaign=oscarsShorten it


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Shorten with URL shortening service


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Which turns landing page from…

This http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-

award-oscar-nominations/ To this

http://blog.blockbuster.co.uk/2010/02/the-82nd-academy-award-oscar-nominations/?utm_source=facebook&utm_medium=social-media&utm_campaign=oscarsShorten it

And finally to http://bit.ly/9KTS9v


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Use and measure

facebook (social-media)

facebook (social-media)


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Campaign tracking examples


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Are the social media tools on your website being used?


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Event tracking

Google Analytics JavaScript technology To record in-page events

Social Media Book Marking Facebook “Like”


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Facebook “Like”

http://www.websharedesign.com/blog/how-do-i-track-that-little-facebook-like-button-in-google-analytics.html






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Integrated Tools (analytics.postrank.com)


https://analytics.postrank.com


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Integrated Tools (analytics.postrank.com)




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About ivantage


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About ivantage

Internet marketing agency Established in 2002 Independent 36rd Ranked UK Agency according to New Media Age

rankings


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What we do We help grow online businesses by

Generating web site traffic through Paid Search (PPC) Natural Search (SEO) Local & Mobile search Social media Display & video E-mail

Analyzing web site traffic using Web Analytics to accurately analyse how visitors find and interact with

websites Converting web site traffic using

Conversion Rate Optimisation to convert visitors into customers or clients


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How we do it - our values We help grow online businesses by generating, analyzing and

converting web site traffic using: Professional, passionate people Affordable, effective technology Shared client goals and ambitions Exceptional client service Ethical and transparent methodologies

That deliver Intelligent, measured campaigns to add value, not cost

Available through Professional services Training


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Our vision

To be the Internet’s leading performance-driven Internet marketing agency


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Professional services

Traffic Generation Paid Search - PPC

Audit, strategy, take-over/set-up, optimisation & management Natural Search - SEO

Audit, strategy, optimisation & management Local & Mobile Search

Strategy, optimisation & management Display & Video

Strategy, optimisation & management Social Media

Strategy, optimisation & management Email marketing

Strategy, transmission, tracking and management Traffic Analysis

Web analytics Audit, strategy, implementation, support and interpretation

Traffic Conversion Conversion Rate Optimisation

Audit, strategy & optimisation


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Training (public scheduled and private on-site) Google Analytics Google Adwords Google Website Optimizer Urchin Software from Google Search Engine Optimisation (SEO) Social Media Marketing

Two of three Google Certified trainers in the UK Two of four Google Certified trainers in Europe Two of fifteen Google Certified trainers in the world


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Who we do it for – multi-channel retail


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Who we do it for – business to business


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Who we do it for – NGOs and GOs


Business

Tracking social media with google analytics