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• COB. YTD. BLT. TBD.
• In this day of short attention spans, we’re no strangers to acronyms.
• Acronyms help us remember information easily and quickly
• But using them in a conversation with someone who’s unfamiliar with your organization’s jargon could be a
problem.
• For instance, law enforcement and military personnel are notorious for
using confusing acronyms.
My dear friend and colleague of more than
15 years, Hakim Hazim, who is a national security expert and former
educator, has encountered his share of acronyms.
He has created a valuable acronym-based model for successfully leading
and mentoring others called P.I.T.C.H.
• As PR professionals we use a “pitch”to sell an idea, person, story, etc.
• In this case, your “pitch” is to sellyour vision to your team and their
role in carrying out the vision.
Prepare people for what’s next based on
your expertise and their goals or desires.
P
Infuse them with a compelling vision for the future.
I
Transfer responsibility over to them. This makes them accountable
for their next steps.
T
Challenge people appropriately when they are off track.
C
Honor people in a way that is uncommon and public
when they succeed.
H
Hakim has found the P.I.T.C.H. model to
be a very useful tool that builds rapport
and keeps people on track.
We wish you the best P.I.T.C.H. outcomes in your organization!
This presentation was originally published on our Voice Matters Blog.
To learn more about McKinney & Associates, visit www.mckpr.com
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@McKPR
youtube.com/McKinneyPR
McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From
the beginning, McKinney passionately and skillfully practiced Public Relations with a Conscience for local, national and
international organizations involved in public policy and social advocacy. The firm has grown strategically, adding practice areas,
maturity and a strategic core to meet the needs of clients.
