Trader Joe's Final Presentation

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Shop

Everything you love about our store

Now online and brought right to your door.

Nari Ely

Graham Perkins

Ben Grieser

Erika Maguire

Teresa Chai

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Industry Research Market Research Recommendations

•  Industry research

Growing poten?al for online grocery retail

•  Market research Probability of purchase driven by brand favorability

•  Recommenda?ons Improve aDributes driving favorability Launch pilot in select stores

•  Urbaniza(on •  Heightened price sensi(vity •  Rising demand for convenience



Millenials are online more than any other genera(on.

% who go online

Millennials (18-‐33) 95 Genera(on X (34-‐45) 86 Younger Boomers (45-‐55) 81 Older Boomers (56-‐64) 76 Silent Genera(on (65-‐73) 58 G.I. Genera(on (74+) 30


Favorability Probability

of Purchase

11.2%


11.2% 0.22 Favorability

Quality of Goods

Value for Cost

Delivery Cost

PoP



•  AQen(on-‐grabbing ads on mass transit •  Fearless Flyer •  Exclusive online offerings •  Free samples with purchases •  Free shipping for first two months


•  Quality

•  Value

•  Cost


•  Highlight user ra(ngs and reviews


•  Side-‐by-‐side product comparisons •  Free shipping for regular customers


•  Women have higher Trader Joe’s favorability

•  People who shop at trader Joe’s spend less per trip

•  College-‐town graduate students s(ll strong poten(al market



•  Working professionals or students? •  Other aQributes to increase favorability? •  Willingness to use online grocery service?


Trader Joe’s should launch a Shop @Trader Joe’s pilot.

Expanding into online grocery retail will capture a growing market and position Trader Joe’s for success.

Nari Ely

Graham Perkins

Ben Grieser

Erika Maguire

Teresa Chai

Shop

Independent Samples Test

Levene's

Test for

Equality of

Variances

t-test for Equality of Means

Sig. t df Sig. (2-

tailed)

Mean

Difference

Favorability towards TJ

Equal variances

assumed .971 1.676 79 .098 .39377

Equal variances not

assumed

1.683 78.922 .096 .39377

Probability of using WF

service

Equal variances

assumed .326 -2.368 79 .020 -10.80788

Equal variances not

assumed

-2.353 74.580 .021 -10.80788

Paired Samples Statistics

Mean N Std. Deviation

Pair 1 TJ favorability value 5.7209 86 .97801

WF favorability value 5.3372 86 1.03595

Pair 2 TJ favorability cost 5.9651 86 .98754

WF favorability cost 5.2558 86 1.34764

Pair 3 TJ favorability quality 5.9302 86 .87838

WF favorability quality 6.0698 86 .83723

Paired Samples Test

Paired Differences t df Sig. (2-tailed)

Mean Std. Deviation

Pair 1 TJ favorability value - WF

favorability value .38372 1.11849 3.181 85 .002

Pair 2 TJ favorability cost - WF

favorability cost .70930 1.50970 4.357 85 .000

Pair 3 TJ favorability quality - WF

favorability quality -.13953 .79945 -1.619 85 .109

Business

Trader Joe's Final Presentation