The audience were shown my teaser trailer draft with music added on to it and then my teaser trailer with dialogue, music and captions.

I wanted feedback to find out which trailer was more effective and appealing to members of my target audience.

The music – the audience told me that the music created a feeling of tension, mystery and fear in the trailer.

The effects used on clips – I was told that the change of lighting (from light to dark) in the latter half of the trailer was very good.

Transitions; the audience told me that my cuts were good, and that they also thought the use of cross dissolve near the beginning of the trailer was attractive.

Slow start to the trailer, the audience told me that they would have lost interest.

The lack of dialogue – members of the audience did not understand what was happening in the trailer. The vast majority said they would not see the film if it appeared in cinemas.

They said that the dialogue was clear and gave a brief explanation for the premise of the plot –this, they said, is what they would expect from a teaser trailer.

The audience also liked the pace of the trailer –saying it was just right to keep their attention.

The change in pace as the trailer gets more intense – this helped keep their attention.

The audience liked the captions and the fact that they were in the same font and style as the title cards.

They also liked the factors that remained unchanged from the other teaser trailer example.

The audience told me that there could have been more non-diagetic sound to correlate with certain scenes; e.g. gunshot when gun flashes on screen, sound of a sword being unsheathed, etc.

The linear scene at the beginning was still a little bit too long, I was told.

As I had anticipated, the audience preferred the teaser trailer with captions, dialogue etc.

This trailer, therefore will still be my final trailer.