Trends in Social Media at Work First Qt. 2012

Social Media at Work Trends for

2012

Social BUZZ Concepts

What is Social Media?



Engagement

Let’s Pass Social Media off to

Marketing


Continual Conversation


Biggest FEAR?



Culture



What to include



Mobile Technology

• Recruiting – Virtual Talent Scouts (LinkedIn, FB, Twitter, Youtube) • Uber-Connections – Using Social to create, drive engagement and nurture customers as well as employees (ex. Benefits) • Social Learning – To include social gaming, real-time feedback, advanced on-the-job methods that employees can easily access



The Case for Social Recruiting

• Reach – More and more people are active on social media every single day, across all age groups and professional levels.

• Relationship/Brand Building – “Relationships are the currency of business”. Social media allows you to nurture relationships beyond those applicants just sitting in your applicant tracking system.

• Talent Communities – There is simply no other way to build and continually engage a pool of potential candidates in real time.


Sites for Social Recruiting •Bullhorn Reach, Beknown (FB app) TalentBin •UpMo •Great training sites out there as well for social recruiting


Mobile Gaming


•Yammer – social site for business collaboration (Water Cooler Talk) •Mobile Gaming / Apps – for employees and / or customers (think culture) •Wildfire Social Media Management – site for Brands to have access to other companies and brands to collaborate on ideas for employees and customer engagement

Employee / Customer Engagement



It’s Here To Stay


Business

Trends in Social Media at Work First Qt. 2012