Why are Scratch and Win promotions so successful?

They grab your customers’ attention because they want to play the game and enjoy being surprised…it’s natural human curiosity.

People interact with them 10x more than coupons, meaning more brand and message exposure. Don’t rely on passive marketing methods. Get interactive!

When people win a prize, they want to receive that prize, even if it’s the same discount they could get on a coupon. What can we say? People love to win something…anything!

Engaging

Interactive

Effective

We have produced cards for B2C and B2B clients from almost every industry…

Scratch and Win cards can be used to accomplish a great variety of objectives.

• increase store and web traffic via direct mail pieces• create brand/company awareness• increase employee productivity via employee

incentives• increase sales via in-store promotions• increase customer frequency via loyalty programs

Scratch and Win cards can be used to accomplish a great variety of objectives.

• build a profitable database• generate donations via fundraising• and much, much more!

But don’t take our word for it…

They work great as part of an IMC campaign or as a stand-alone promotion.

We like to let our clients’ results do the talking for us…

Study #1: Steve Madden, national footwear brand

Delivery: In-store promotion to increase sales. They gave each customer who entered the store on the day of their sale the opportunity to Scratch and Win for discounts and free merchandise.

Results: “It was the biggest and most successful sales day in our company’s history!”

Read the full case study on our webpage at www.scratchoff.com/scratchcard_casestudies.asp.

We like to let our clients’ results do the talking for us…

Study #2: Foster’s Food Fair IGA, supermarket

Delivery: Customer loyalty program to increase customer frequency and sales. They gave each customer a Scratch and Win card and tallied the amount of their sale. When the customer had reached $290 in sales, they could scratch the card for a cash prize.

Results: They received a 44% redemption rate from customers who purchased the maximum amount!Read the full case study on our webpage at www.scratchoff.com/scratchcard_casestudies.asp.

We like to let our clients’ results do the talking for us…

Study #3: Manteno Supply Chain, manufacturer

Delivery: Employee incentive to increase safety compliance. Each employee was given a Scratch and Win card when they were found to be in compliance during random safety inspections.

Results: They saw a 40% increase in safety compliance and increased awareness of regulations among their employees!Read the full case study on our webpage at www.scratchoff.com/scratchcard_casestudies.asp.

Nobody knows how to make your Scratch and Win promotion a success better than

Scratch Off Systems!

Our well trained account specialists will help create a fully customized Scratch and

Win project to meet your needs.

We offer the best benefits in the industry!

Scratch Off Systems Benefits• only production company that specializes in producing

scratch off materials• fully customized projects – we offer custom sizes,

styles, scratch areas with top copy, and more• superior customer service• top quality printing with variable and static data• small and large runs – print anywhere from 500 to

1,000,000 cards or more• fast turnaround – as little as 10 to 14 business days• bulk mail services for direct mail pieces

Getting a fully customized project is easier than you think!

1. Visit our website at www.scratchoff.com to see all of our great printing options.

2. Speak with one of our account specialists to find the best options for your project.

3. Design your artwork or have our in-house team design it free of charge.

4. Receive your Scratch and Win cards in as little as 10 to 14 business days!

SCRATCH OFF SYSTEMS

WWW.SCRATCHOFF.COMP: 1-216-649-7800 OR 1-800-284-9974

See more samples on our website at www.scratchoff.com/scratch-card-samplesnew.asp.