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!Helene Auramo, Okimo Clinic Ltd
!
Turning employees into ambassadors in social media
!
Machinery !
Knowledge workers !
Audience & networks
Traffic generated by IBM internal experts in social media converted seven times more frequently
than traffic generated by other IBM sources.
The Most Powerful Brand On Earth, Chris Boudreaux & Susan F. Emerick
TRUST
Employees
Partners and suppliers
Customers
Who are your ambassadors?
!
Regular rank-and-file company employees have
more credibility than executives.
- The 2012 Edelman Trust Barometer
Challenges
UNIFIED MISSION UNIFIED MESSAGES
TRUST LACK OF SOCIAL MEDIA POLICY
LACK OF SKILLS IDENTIFYING THE RIGHT AMBASSADORS
Possibilities
BRAND AWARENESS SEM & SEO
BUILDING TRUST SALES
!
Identification process
Internal Trust (skills)
Network Motivation
External Trust
Network Motivation
It all starts from within….
Why should I work for you? !
Why would I want to share your stuff?
!
Okimo Clinic Way
What is the current and desired state?
Identification of the ambassadors
Content strategy plan and trainings
Measure & adjust
!Helene Auramo
[email protected] +358 40 153 0082 @heleneauramo !
www.facebook.com/okimoclinic
www.twitter.com/okimoclinic
www.linkedin.com/company/okimoclinic
!
