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How and why to buy TransitTV advertising covering: market overview, people who ride transit, bilingual programming, our clients and why to buy from TV on the Bus
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TV on the Bus – Guide to Buying Advertising for Transit TV
Guide to Planning and Buying Transit TV Advertising
TV on the Bus - Guide on How to Plan/Buy Transit TV Advertising
MARKET OVERVIEW
Total Metro Bus Ridership
Los Angeles County Metropolitan Transportation Authority
Average Weekday Boarding
1,133,636
Average Saturday Boarding
727,344
Average Sunday Boardings
559,406
Annual Boarding FY2010 365,971,760
www.tvonthebus.com – (818) 277-4812
7,545,005 LA County Adults of those 919,409 Ride METRO = 12% of the Population
www.tvonthebus.com – (818) 277-4812
•Let’s create a campaign in English & Spanish
•Telemundo broadcasts the Spanish News
•Associated Press broadcasts in English
•89% of viewers can recall one commercial
•We only sell 14 minutes for commercial sponsors
• FOR THE HISPANIC COMMUNITY PUBLIC TRANSPORTATION IS SECOND NATURE
• 69.3% OF METRO RIDERS ARE OF HISPANIC DESCENT
HABLAMOS TU IDIOMA
Bi-Lingual Programming
www.tvonthebus.com – (818) 277-4812
Experience Our Programming
www.tvonthebus.com – (818) 277-4812
Click to View - Spanish Video
Click to View - English Video
TV on the Bus - Our Clients
www.tvonthebus.com – (818) 277-4812
•1,400,000 views per day. 700,000 People aboard the Buses every morning and the same in the evening.
•Your Ad will run 30,60 90 seconds every hour, on your scheduled days (according to campaign)
•The News Broadcasts in Spanish by TELEMUNDO, and English by Associated Press
•People riding the bus get all their news information from Transit-TV, and hardly watch television at home
•While on the Bus this passengers are captive because they can’t change the channels or turn off the Television
•Bilingual programming –Informational, Educational, Entertaining.
•Join the new way of advertising and catch people on the move, Day and Night-College students, Working adults, Eco-friendly professionals, Hispanics, Blacks ,Asians, White.
True Angelinos
Why Advertise with TV on the Bus?
www.tvonthebus.com – (818) 277-4812
Join Our Conversation
• Phone: (818) 277-4812
• Twitter: @tvonthebus
• Facebook Page: TV on the Bus
• LinkedIn: www.linkedin.com/in/everettlopez
• Email: [email protected]
• Web: www.tvonthebus.com
www.tvonthebus.com – (818) 277-4812
