TVC

Essentials of a good TVC

Attention getting and relevant opening

Single mindedness

High product visibility

Closing recap of the product, message, slogan

Visual emphasis

Types of TVCs

Demonstration

The entire TVC is a display designed to prove the superiority of the product.

Problem solution

The storyline says I have a big problem and I’m upset, enter the product, the problem is solved and I am ever grateful.

Product as a star

The ad focuses on the product. The product itself acts in the ad.

Spokesperson Single camera focused on the spokesperson

telling good things about the product.

Storyline Showing a complete story in the ad, like a

short feature film.

Musical ad Music is the most important element that

takes the ad story forward. Difficult to write a storyline for them , hence a concept is presented.

Vignette Uses more than one similar stories in one

ad to drive the message home e.g. Iodex

Animation Hand drawn or computer generated video

work. Maybe combined with live action shots e.g. Colgate Herbal

Stop action

Somewhere between true animation and live action. It is an animation technique to give life to inanimate real-life objects.