Tweeting About Testing - Zai Divecha

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    30-Jul-2015

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1. Tweeting about Testing How under-served urban adolescents use social media to communicate about sexual health Zai Divecha Yale School of Public Health Planned Parenthood of Southern New England 2. The Inspiration... 3. Background

  • Strengths of GYT-Foursquare campaign:
    • Encourages people to talk about STI testing
    • Influences norms and stigmas
  • Questions:
    • What is the best way to reach teens?
    • How do teens talk about sex through social media?
    • Are they willing to share and receive sexual health info through social media?

4. Study Design

  • 94 participants recruited from CT OB/GYN clinics as part of a larger study
    • Young couples who recently had a baby
    • Females 14-21, males 14+
  • Computerized interview 6-12 ms postpartum
    • Cell phone and social media usage
    • Communication with friends about sexual health
    • Willingness to participate in social media-based sexual health programs

5. Why this Population?

  • Young urban minority adults at increased risk for STIs and HIV
  • Young parents at high risk for STIs during pregnancy and postpartum period
    • 29% of pregnant and parenting teens get an STI
    • Teen mothers twice as likely to get an STI as compared to nulliparous sexually active peers

6. Demographics 9. p < .01 for all comparisons 13. Conclusions

  • Cell phones
    • Everyone has one; smartphones fairly common
  • Social media
    • Facebook
    • No geolocation
  • Communication about sexual health
    • More often with close friends than casual friends
    • Prefer in-person, phone, and text; not social media
  • Participation in social media-based programs
    • Not keen onsharingsexual health info via social media
    • Not keen onreceivingsexual health info via social media
    • Prefer receiving info via text message and email

14. Implications

  • Urban minority youth use smartphones and social media
  • Privacy matters
  • If we do use social media, we need to be strategic:
    • Platform
    • Goals
    • Structure of program
  • Importance of staying current

15. Thank You!

  • Trace Kershaw, Ph.D.
    • PARTNRS Principal Investigator
    • Thesis advisor
  • Anna Arnold, MPH
    • PARTNRS Project Coordinator
  • Yale School of Public Health