1. Tweeting about Testing How under-served urban adolescents use social media to communicate about sexual health Zai Divecha Yale School of Public Health Planned Parenthood of Southern New England 2. The Inspiration... 3. Background
Strengths of GYT-Foursquare campaign:
Encourages people to talk about STI testing
Influences norms and stigmas
What is the best way to reach teens?
How do teens talk about sex through social media?
Are they willing to share and receive sexual health info through social media?
4. Study Design
94 participants recruited from CT OB/GYN clinics as part of a larger study
Young couples who recently had a baby
Females 14-21, males 14+
Computerized interview 6-12 ms postpartum
Cell phone and social media usage
Communication with friends about sexual health
Willingness to participate in social media-based sexual health programs
5. Why this Population?
Young urban minority adults at increased risk for STIs and HIV
Young parents at high risk for STIs during pregnancy and postpartum period
29% of pregnant and parenting teens get an STI
Teen mothers twice as likely to get an STI as compared to nulliparous sexually active peers
6. Demographics 9. p < .01 for all comparisons 13. Conclusions
Everyone has one; smartphones fairly common
Communication about sexual health
More often with close friends than casual friends
Prefer in-person, phone, and text; not social media
Participation in social media-based programs
Not keen onsharingsexual health info via social media
Not keen onreceivingsexual health info via social media
Prefer receiving info via text message and email
Urban minority youth use smartphones and social media
If we do use social media, we need to be strategic: