Twitter for B2B Marketing By: Michelle Bucher

Introduction

• How I built my business – 90% leads come from Twitter

• Guest Blogging/Speaking • The Ultimate Guide to

Twitter for Business

Twitter Basics for Business

• What to tweet: my 80/20 rule – Be informative, add value

• How to tweet – Links, hashtags

• Segmenting followers – Ie plumbing company

• Trending in Vancouver

Your Brand on Twitter

• It starts with a great bio – Website – Where you add value – Remember social media should be fun

It’s not a popularity contest

• But really it is • Without followers, no one sees your tweets

• Ways of getting more followers

• Engage with people who aren’t following you • Write funny tweets so people will retweet you • Follow people

Clean up your account

• Inactive users • People who aren’t following back • Unfollow spammy/self promotional people • Many tools for this

Track ROI

• Trial and error • What works for one might not work for another

• Followwonk – hours your followers are most active

• Tweriod - insight into who is following you

• Hootsuite analytics • Fakefollowers • SocialMention: also allows you to track who is talking about you online.

The social break-up

• 5 ways to lose Twitter followers • Lack of engagement • No deals • Overly self-promotional • No real value • It’s not you, it’s me

Services offered: Social Media Training Social Media Management Social Media Consulting

www.mbucherconsulting.com