Twitter for B2B Marketing By: Michelle Bucher
Introduction
• How I built my business – 90% leads come from Twitter
• Guest Blogging/Speaking • The Ultimate Guide to
Twitter for Business
Twitter Basics for Business
• What to tweet: my 80/20 rule – Be informative, add value
• How to tweet – Links, hashtags
• Segmenting followers – Ie plumbing company
• Trending in Vancouver
Your Brand on Twitter
• It starts with a great bio – Website – Where you add value – Remember social media should be fun
It’s not a popularity contest
• But really it is • Without followers, no one sees your tweets
• Ways of getting more followers
• Engage with people who aren’t following you • Write funny tweets so people will retweet you • Follow people
Clean up your account
• Inactive users • People who aren’t following back • Unfollow spammy/self promotional people • Many tools for this
Track ROI
• Trial and error • What works for one might not work for another
• Followwonk – hours your followers are most active
• Tweriod - insight into who is following you
• Hootsuite analytics • Fakefollowers • SocialMention: also allows you to track who is talking about you online.
The social break-up
• 5 ways to lose Twitter followers • Lack of engagement • No deals • Overly self-promotional • No real value • It’s not you, it’s me
Services offered: Social Media Training Social Media Management Social Media Consulting
www.mbucherconsulting.com