Twitter Vs. SMS Mobile Marketing

Twitter is part of a larger group of social media web 2.0 sites.

Also in this realm are Facebook and LinkedIn which we use but as you will find, it is hard to focus your

attention on one and gain maximum benefit.

Twitter is free and you probably already have customers and potential customers using it.

Benefits of Using Twitter

1) Allows you to check up on your customers, haters and competition.

There are new Twitter search alert tools that allow you to be sent alerts when someone Tweets about your

business or competition.

This is a great way to stay on the curve. There are several free tools

out there that can help you accomplish this.

2) You can Tweet sales, promotions, product advice

and discounts. The ROI is only sales against your time as Twitter costs no

money directly.

People Re-Tweeting your message allows it to have viral potential. To

track Twitters effectiveness use special offers that are only on

Twitter.

3) Grow your customer base. By using Twitter actively you allow

people to find your business who previously didn't know you even

existed.

Still Twitter results and time vs. return can be hard to measure. Is it the number of followers you have? The number of Tweets you send?

How do you gain the most followers? How many people should you follow? How do you cut through all the proverbial noise on Twitter to

get your message across? Do followers actually read your Tweets?

Twitter can be seen as most useful when you incorporate it into an

overall marketing strategy and not as a stand alone to an end all be all.

Text message marketing that uses SMS based messages picks up where

the Twitter shortfalls begin. As a business and advertiser you need to build one on one relationships with

your customers.

Engaging them in a opt-in campaign allows you to do this and it is much more personal because messages

are being sent right to their mobile device.

Benefits of Text Message Marketing vs. Twitter

1) 95% of messages are read by your subscribers in in 15 minutes. You

know with text message marketing that your message is being heard. It is almost impossible with Twitter to

measure this.

Tweets could go days without being seen, if at all. This will not increase

your business when you need it most.

2) The text audience is much larger than Twitter. Twitter is estimated to

only receive 22 million unique visitors a month and some say it

may be showing signs of declining.

On the other hand there are over 150 million people a month who

actively use text messaging as mobile communication and this

number continues to grow at a rapid rate.

3) You can gain new subscribers instantly in your store, through your traditional advertising and through

your customers forwarding your offers to a friend.

Adding a mobile call to action which is ease and gives your customers a

clear benefit is easy with text message marketing, not so much

with Twitter.