Different types of customers and their needs by G Thierry Mbenoun

To explain the different types of customers

in business and their needs

Objectives

Students will be able to:

know the difference between customers and

consumers

describe the difference between internal and

external customers

List different types of customers

Consumer vs CustomerCustomer :

The one who buys the product is called a customer Consumer

The one who uses the product is called a consumer. 

Internal and external Customers• Internal customer and external customer are potential or current buyers.• Internal customers are buyers who are associated with the organization they are buying the product.• External customers are buyers who are not affiliated with the company they are purchasing the product or services.

Loyal Customers They represent no more than 20 percent of our customer base, but make up more than 50 percent of our sales.

Discount CustomersThey shop in our stores frequently, but make their decisions based on the size of our markdowns.

Need-Based Customers: They have a specific intention to buy a particular type of item.

Impulse CustomersThey do not have buying a particular item at the top of their “To Do” list, but come into the store on a whim. They will purchase what seems good at the time.

Wandering Customers They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience and/or community.

customer needs can be divided into four basic categories:The need to be understoodCustomers need to feel that the message they are sending is being correctly received and interpretedThe need to feel welcomeCustomers need to feel that you are happy to see themThe need to feel importantCustomers like to feel important and specialThe need for comfortCustomers need physical and psychological comfort

Conclusion Customers are different from consumers Internal customers are different from

external customers Turn Discount, Impulse, Need-Based, and

even Wandering Customers into Loyal ones , it will help grow your business. At the same time, ensure that your Loyal Customers have a positive experience each time they enter your store, it will only serve to increase our bottom-line profits.