5 things your website needs to attract new customers

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    07-Aug-2015

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  1. 1. 5 Things Your Website Needs to Attract New Customers Presenter: Liz Allen Marketing Director Customer Focus Software, Inc.
  2. 2. Why Its Important 63% of consumers would buy a brand they perceived as authentic, and thus trustworthy, over its competitors* 72% of buyers turn to Google when first beginning their research* *Sources: Age of Authenticity, Cohn & Wolfe | Understanding the Buyers Journey, Salesforce Pardot
  3. 3. What Turns People Off 46%Will leave your website if they cant work out what you do 44%Will leave your website if there is no contact information Source: 2015 B2B Web Usability Report What B2B Buyers Want from Vendor Websites by Huff Industrial Marketing, KoMarketing, & BuyerZone
  4. 4. What Turns People Off 37%Will leave your website if they consider it to be poorly designed 17%Will leave your website if you have sliding banners! Source: 2015 B2B Web Usability Report What B2B Buyers Want from Vendor Websites by Huff Industrial Marketing, KoMarketing, & BuyerZone
  5. 5. Whats Needed to Build Credibility
  6. 6. 1: Thorough Contact Info Good Not So Good
  7. 7. 1: Thorough Contact Info Forms are helpful but should not replace telephone (preferred by 23% of online shoppers*), email (54%*) and location Consider adding a live chat service (preferred by 21% of online shoppers*) but only if you can reliably answer questions Make sure that the link to your contact page is very easy to find Add your main contact information to your website header / footer *Source: BoldChat Live Chat Effectiveness Report
  8. 8. Good Not So Good 2: About Info / Team Bios
  9. 9. 2: About Info / Team Bios Change the default text! Write from the heart about WHY you sell promotional products Dont use jargon unless appropriate Include personal details about your team Dont be afraid to show off your personality Make sure the home page text content also gets the why across
  10. 10. 3: Case Studies / White Papers / Articles Labor intensive but worth the effort Make sure content includes statistics as well as anecdotal evidence Bullet points are your friend Do your research dont write about something no one cares about
  11. 11. 4: Client List / Testimonials Dont be afraid to ask for testimonials Place them on your home page and product pages Consider creating a testimonials page Put your best known clients at the top
  12. 12. 5: News Releases New Development Human Interest Local Angle Progress Consequence Emerging Trends
  13. 13. More Resources liz.allen@customerfocus.com Facebook Twitter LinkedIn Google+ http://customerfocus.com/blog