WELCOME TO UDAAN-2014

The Business Quiz for Corporates

Connect the 8 brands-

1

With what league would you associate

Hyderabad SkykingsColombo LionsPakistan WolfpakPune Marathas

Delhi DefendersMumbai GladiatorsKolkata VipersBangalore Warhawks2

This Bollywood film was produced by Grazing Goat Pictures. Which actor’s production house is Grazing Goat?3

X – Trucking in India is a coffee table book that attempts to connect us with the picturesque existence of trucks. Compiled by renowned international photographers over four years, Safexpress has conceptualised this book. What is the book titled/X?4

In Trip Advisors’ 2014 Traveller's Choice Awards, which city has 3 of the Top-10 hotels in India? 5

Taking its name from a bird, ______ investor refers to an investor with a tendency to ignore bad news that can affect their investments. Fill in the blank.6

When the first ____ rolled off the production line in 1941, they originally came in five colors: brown, yellow, green, violet and red. Then, in 1976, red ____ disappeared only to reappear in 1987, thanks to the effort of a college student, Paul Hethmon. Fill in the blank.7

These are 2/3 ads created by O&M for a ‘Bounce Back’ series of ads, with the 3rd ad receiving widespread criticism for its ‘distasteful’ and ‘stupid’ nature. Who was the advertiser?8

Dean Kamen has recently secured FDA approval or a mind-controlled prosthetic arm that enables tasks as finely tuned as operating a zipper, opening locks, and wrapping a present. He calls it Luke, after Luke Skywalker.

Dean is also the inventor of a mode of transport in 2001. What?9

Gazprom and Nigerian state enterprise NNPC recently committed a $2.5 billion blooper with the name of their joint venture. It was billed by Guardian as 'the biggest branding disaster of all time'. What did they call the JV?10

A festival whose name is a pun on the name of this vehicle, celebrates the works of this British novelist. This is now an annual event held in the town of Swindon, which is where his best known character is from. Name the novelist.11

"Who are you?" "Searching for oneself can take a lifetime, but a good place to start is classic rock.“Where would you find this conversation?12

A recent study by American public policy think tank, Cato Institute created a Misery Index. Owing to inflation, which OPEC nation was the world’s most miserable nation according to the study?13

If you visit X while your favourite team is playing, you will get a free whopper. With its legendary recipe, no team in the world can compete. Whopper fanatic! Are you ready to miss a match of your team for a whopper?Who is the advertiser?14

In a classic tale about the little guy being bullied by a billion-dollar corporation to get their way, which American corporation recently the widow of the founding family’s photographer to return the six boxes of portrait photos, negatives and proofs?15

What is the significance of this video?16

Forbes recently released its Most Powerful Women List for 2014. Which musician is the youngest person featuring in the list (No. 67)?17

Hills where legend has it that Sage Agastya created the Tamil language

Seshadri, Vedadri, Garudadri, Anjandri, Vrishabhadri, Narayandri and Venkatadri

A collection of mountains in the Junagadh District of Gujarat

Sandalwood A Kashmiri word for lands of Kashmir The Western Ghats in Maharashtra

Connect these (not exhaustive or in any order)18

Identify this proposed franchise league.19

The twitter bio of which company’s CEO and MD designate reads-

Husband, Dad, Son, Brother, Friend. Student, Visitor, Thinker, Innovator. CEO & MD designate, _____. Occasional Surfer on life's waves...20

What high profile ‘creative social network’ backed by Cisco recently pivoted ‘to become the largest online broadcast network for youth in India by empowering creators and conducting business with a soul’’?21

Which Indian premium smart devices brand, based out of Noida, launched the world’s first Intel processor powered smartphone?22

X are sedimentary rocks consisting of individual rounded fragments or clasts within a finer-grained matrix that have become cemented together.What business term shares its name with this?23

X is a phenomenon that frequently prevents non-Japanese employees from enjoying successful careers and rising to key managerial positions in Japanese firms. Give X, the invisible obstacle to advancement at Japanese corporations. 24

Launched by the Ministry of Tourism in May’14, in partnership with Incredible India, what is India’s first travel planning engine?25

Who said this in an interview to Forbes?'I couldn't showcase any of my musical skills in 30 seconds but yes I could make my hair move. I have a contract with X that I can't cut my hair. I am still their goodwill ambassador. I can't cut my hair even though it is falling off.'26

According to his descendants and those in the present day industry, Akhunji, a Mughal craftsman, came up with the present design by juxtaposing two of his prized creations, circa 16th c. Made of scrap iron, the coils of old railway coaches make for the best raw material, for their high tensile strength. The brass handles are forged from old brass utensils. What GI tagged product am I talking about?

1

This ad was the reason why a famous Indian director ended one long and successful partnership to start another. Who were the two new partners?

2

The first of its kind in India, Caravela was brought to India in 2001 by Advani Hotels and Resorts. Jaydev Mody entered the business in 2008 with Jakq. In 2010, he bought out Advani Hotel’s licence, refurbished the Caravela and brought Royale from North America to India, thus completing a trio.What business am I talking about?

3

The fellows of what controversial program, that came to limelight few years ago, have so far created over 182 jobs and generated more than $87 million in economic activity (venture funding, revenue, grant money, etc.) The fellowship also has a documentary series called ‘Teen Technorati’. How do we know this fellowship program?

4

The animal shown in the image is often called "The ________ of the bush" because of its ubiquity as well as due to a distinctive physical feature. Name the animal and fill in the blank.

5

X is a two word term that gained popularity after it found its way into BJP’s manifesto. The inflection point for X came in 2012 when the government retrospectively amended a law to tax mergers and acquisitions between any two companies if the underlying assets were in India. Solve for X.

6

These are the brand ambassadors of which company that ‘celebrates such everyday heroes’?

Loveraj Singh Dharmashaktu(climbed Mt Everest 5 times)

Arun Bhardwaj(ace endurance runner)

Deeya Suzannah Bajaj (youngest kayaker in Greenland)

Archana Sardana(country’s first woman BASEjumper)

7

A recent bestseller by this French economist recalls the title of an 1867 text (that took five years to sell 1,000 copies in its original language). Some commentators have gone to the extent of calling it the 21st century equivalent of the 1867 text. Name both the books.

8

Some of the entities featured in this book include Sealand, Lovely, Seborga, Freedonia, Molossia, the Copeman Empire, Conch Republic and Elsanor. Fill either of the blanks.

9

What $2 billion sale was going to take place, as a direct fallout of this conversation, before the owner blocked the sale?

10

With what two word term would you associate these apps:

11

Time Magazine’s list of ‘100 Most Influential People of 20th Century’ contained heavyweights such as Adolf Hitler, Albert Einstein, Frank Sinatra.

However, the list also had a pop-culture figure whose inclusion was defended by Bruce Handy, Senior Writer at Time?“To some extent, we wanted people who also represented important 20th century trends or developments.... What he has done is merge social satire with popular animation in a way that hasn't really been done before.”

12

WHAT’s THE GOOD WORD

HE SAID SHE SAID

IN THE NEWS

STUDIES & RESEARCH

4

6

8

4

6

8

4

6

8

4

6

8

10 10 10 10

Richard Cantillon – ‘bearer of risk’

4

Francois Hollande's wealth tax

6

8

Profession from Sanskrit verb 'to conceal'

10

“M&A is like dating. If the right one comes to you and if you don’t take it, he or she will go to somebody else”

4

“I was driving home, exhausted after a long day in the ops room, a codename yet to be found, and the signboard of a refrigeration shop caught his eye. Let’s go with it, he decided”

6

“If you are aware of a potential problem affecting safety or quality and you don't speak up, you are a part of the problem. If you see a problem that you don't believe is being handled properly, bring it to the attention of your supervisor. If you still don't believe it's being handled properly, contact me directly.”

8

"........ the tree is alright, but his tiger looks too like some species of dog, and I am afraid that a design of a dog and a tree would arouse derision among the irreverent....The stem is too long and the branch is too spidery, but I should have the thought, that by putting a firm line under the feet of his tiger and making his tree stronger and lower, we could get quite a good result from it's design."

10

4

6

European Court of Justice ruling- search engines must respect the ‘right’ of public

8

The company goes into IPO on August 8

10

LinkedIn's most in-demand skill of 2013

4

The World Cup and Economics

6

OECD - ‘Better Life Index’

8

Along with BRICs, countries having a high potential of becoming the world’s largest economies in the 21st century.

10

1 410

Pax Ellevate Global ___X___ Fund

2 410

“It’s kind of hard to talk settlement with a jihadist”

3 410

Landmark feat in computing by a 13-year old Ukrainian boy from Odessa with a father who works as a gynaecologist, and a pet guinea pig.

4 410

Cubestormer III, 3.25 seconds record

5 410

6 410

David Goldberg

7 410

Myntra.com – politician - ‘Best Dressing Sense’

8 410

Shillong based Albert Vanlalnghaka owns the last of its kind produced on January 18, 2014 with the chassis number 2890893. What am I talking about?

4.1

The tourism industry of Norway has experienced 40% increase in sales due to a 3D computer-animated musical fantasy-comedy film released last year by Walt Disney Pictures. Name the film.

4.2

With a blogpost titled ‘All Our Patent Are Belong To You’ which CEO informed that his company is removing all the patents they was lobbying for, in the spirit of open source movement?

4.3

Contrary to popular belief that X is a threat to traditional MBAs, a recent study by Harvard Business Review says that X might turn out to be one of B-schools' best recruiting tools. Data suggest that Xs are far more effective than traditional business schools at signing up students from various backgrounds- international students, foreign born US residents and underrepresented US minorities.

4.4

Complete the Benjamin Franklin quote with the Latin word ‘to drink’-____ is proof that god loves us and wants us to be happy

4.5

In 2011, this country stopped import of any cars except of the electric type. In its bid to eventually become a "zero emission" country, it signed a deal with Nissan in 2014 to supply its "Leaf" electric cars for all government cars and taxis. Nissan will also supply about fifty charging stations which should cover the entire country.Which country?

4.6

The flagship company of the Firodia Group started production in 1958 as Firodia _____ Ltd. It started production of the HANSEAT 3-Wheelers in collaboration with Vidal & Sohn _____ Werke, Germany. Fill in the blank.

4.7

Gizmodo reported these billboard ads with-‘X’ is kind of a dirty word. It makes you think piracy, doesn't it? Well it shouldn't. X isn't illegal. It's not even morally ambiguous. Who was the advertiser?

4.8

These three are the biggest joint agreement of their kind. What are they about and identify them all?

10.1

This American company is in the news because of its flagship products called Transition and TF-X, expected to hit the markets in 2015. Their website says-We are creating the transportation of the future today.What are Transition and TF-X?

10.2

What is hidden behind- Blue, Green & Red?

10.3

While analyzing the ‘Seven Deadly Strategic Mistakes of the Congress’, Giraj Sharma (Founder director of Behind the Moon, a brand consultancy) examined Congress’ identity through a French branding guru’s holistic integrated approach to brand identity. He found that Congress failed miserably on ‘culture’.

What brand identity tool did he use for his analysis?

10.4

What are the following nicknames of?

Fiber, Chunnel, Loonie, Aussie, Guppy, Yuppy, Kiwi, Barney and Betty

10.5

The Round Rock Express is a minor league affiliate of the Texas Rangers baseball team. Who is the title sponsor of their home stadium? The company in question in the second largest non-oil company in Texas, after AT&T.

10.6

Preferences — particularly among young drinkers in the west — have begun to shift from clear spirits to brown liquors. This trend is commonly referred to as the “X Effect”, because it’s partially driven by whiskey’s larger presence in pop culture and big-name television shows like X, similar to the way Sex and the City popularized the cosmopolitan.Decipher X.

10.7

Loaded with a gadget called "Trekker", a person is seen hiking through Angkor Wat. This enabled the iconic temple to gain entry in an exclusive club that includes Taj Mahal, Mt.Fuji, Grand Canyon, Great Barrier Reef, Burj Khalifa, Eiffel Tower etc.Why is the person hiking is way through with the Trekker?

10.8