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OrthoSynetics webinar on Holiday Marketing tips.
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Angela Weber, Marketing Director
Unwrap the Secrets to Holiday Marketing
Holiday Scrooge
Holiday advertising can turn business owners into a scrooge Advertising costs are typically higher Market place is cluttered with retail advertisements Tis the season to be distracted
Spreading Cheer
Get your piece of the holiday fruit cake Consumers are in shopping mode and prepared to
spend money Children are out on winter break Energy, buzz and excitement is in the air Pump up business from New Years Resolutions
My Gift To You
Start Early Effectively Time Efforts to Avoid Clutter Holidays are about being more personal
A Sleigh Full of Ideas
Reindeer Games
New Years Resolutions
Deck Your Website
The Spirit of Giving
Make a Referral List and Check it Twice
Braces - the Gift that Lasts a Lifetime
Special Delivery
Spread Some Holiday Cheer
Deck Your Website
A Holiday Themed Website Promote holiday events Holiday promotions or special offers Change photography to be season appropriate Make sure your site is optimized and ready to
benefit from online shoppers
Deck Your Website
The Spirit of Giving
Appeal to the Spirit of the Season Be charitable Team up with patients and referring offices Generate goodwill PR opportunity Coats for Kids, Toys for Tots, Can Food Drives,
Double Smiles Event
Make a List and Check it Twice
Referring doctor strategy Timing Gift Suggestions (wrapping paper, branded gifts,
wreaths, etc.) List strategy
Make a List and Check it Twice
Braces - the Gift that Lasts a Lifetime
Give the gift that lasts
Promote gift certificates
Provide special holiday packaging
Special Delivery
Direct Mail
Seasons Greetings
Holiday Email Send a holiday offer via email
Highlight services and special promotions Include time sensitive offer
Spread Some Holiday Cheer
Giving Thanks
Holiday Parties
Open House Events
Santa Clause Visits Visit your referring offices to delivery goodies dressed as Santa Have Santa visit your office
Reindeer Games
Holiday Contests and Promotions In-office contests Calendar of smiles Mall madness On the 12th Day of Christmas my Orthodontist
gave to me… For each referral or consultation during 12 days of
Christmas give a special gift
New Year’s Resolutions
Capture the excitement of the new year Resolve to Smile More
Reflect and Set Goals for the Future Create a message of reflection Send an email, letter or post a message on your
website
Organize your efforts
Divide and Conquer
Holiday Marketing Calendar
