— SOCIAL CROWD ENERGY PLATFORM OCTOBER 2014

1

CROWD ENERGY IS BECOMING THE DE FACTO ENGAGEMENT MEASUREMENT

2

“Our focus in sport signage is how we are going to change from passive to interactive” JOHN CORDOVA SPORTS TRANSACTIONS COCA-COLA COMPANY

“We are not in the business of selling basketball. We are in the business of selling fun experiences.” MARC CUBAN OWNER DALLAS MAVERICKS

GAMIFICATION OF THE LIVE EVENT EXPERIENCE IS EMERGING AS A MAJOR TREND

3

INFRASTRUCTURE IS TURNING INTO A GIGANTIC CANVAS FOR DIGITAL CAMPAIGNS

4

“Our new, high-tech Levi’s Stadium for the San Francisco 49ers will be ‘software-driven’” JED YORK OWNER SAN FRANCISCO 49ERS

NEW VENUES ARE BUILT WITH A NEW GENERATION OF DIGITAL FAN EXPERIENCES IN MIND

5

THE CURRENT GLOBAL SPONSORSHIP MARKET IS ALSO CHANGING : DIGITAL SPONSORSHIP WILL DISTRUPT THE VALUE CREATION

VALUE

NOW FUTURE

Traditional Sponsorship Packages &

Tools Traditional Sponsorship Packages &

Tools

Digital Sponsorship Packages &

Tools

6

CROWD ENERGY IS AN ENGAGEMENT DRIVER AND MEASUREMENT NOT JUST FOR SPORTS, BUT FOR ALL KINDS OF LIVE EVENTS

— Concerts — Festivals — Movies — Shows — Clubs — Theme Parks — Public Viewing — and More!

7

NUMBER OF LIVE EVENTS, VENUES, FANS ATTENDING GLOBALLY IS STAGGERING — 135,000 Cinema Screens — 50,000 Concerts — 12,000 Stadiums — 10,000 Festivals 130M attended Top 4 USA Sport Leagues 210M attended Top 10 Global Sport Leagues 375M attended Top 10 Theme Parks

8

SAY HI TO UPLAUSE

Uplause featured in a special campaign for Chelsea FC

9

A SIMPLE IDEA

PASSIONATELY YELLING, CLAPPING OR WAVING AT AN ADVERTISEMENT RESULTS IN MEASURABLE BRAND PREFERENCE AND RECALL UNMATCHED BY ALL OTHER MEANS OF EVENT ADVERTISING

We have a system that gets 50,000 arena spectators to yell their lungs out while being completely focused on a brand for several minutes — and it’s proven to work consistently on all continents and for all event types, and our data supports this

10

The Uplause platform has been proven incredibly effective for the world’s most challenging venues and events

UPLAUSE IS THE INTERACTIVE PLATFORM OF CHOICE FOR THE WORLD’S MOST ICONIC ARENAS AND LIVE EVENT VENUES

11

THE BIGGEST BRANDS ON THE PLANET TRUST UPLAUSE TO ENGAGE THEIR FANS

The Uplause platform has delivered on crucial KPIs to many of the world’s leading, rigorously marketing data-driven consumer brands

12

USA: New York Chicago

Los Angeles San Jose

Tampa Bay Dallas

Canada:

Vancouver Montreal

United Kingdom Turkey

Portugal Spain

Austria Russia Sweden Finland

Germany France

Japan India

Singapore Malaysia

South Korea

Australia

UPLAUSE PLATFORM SCALES GLOBALLY TO ANY CULTURE AND REGION

Africa: Nigeria

South Africa

Middle East: United Arab

Emirates Qatar

— 22 Countries — 50+ Brands — 100+ Venues — 10M+ Fans

Brazil Chile

13

UPLAUSE ONE PLATFORM, THREE PRODUCTS, 360°OF CROWD ENERGY — ENERGIZE! MEASURE! SHARE!

14

UPLAUSE ENGAGEMENT SYSTEM

ENERGIZING VENUES, BRANDS & FANS

15

UPLAUSE ENGAGEMENT SYSTEM

US PATENT APPROVED 8621503

CROWD CONTROL PANEL

16

UPLAUSE ENGAGEMENT SYSTEM

—  Decibel meters —  Quizzes —  Genre games —  Reaction games —  Brand games —  Spectator spotlight —  Player spotlight

1. LIBRARY OF PROVEN TEMPLATES & GAMIFICATION PRODUCTS

17

2. BRAND INTEGRATION SUITE

IN-GAME BANNER

UPLAUSE ENGAGEMENT SYSTEM

BASEBALL STADIUMS

FOOTBALL / SOCCER

STADIUMS

INDOOR ARENAS

FESTIVALS AND GIGS

One omnidirectional microphone placed outside video control room Two or four shotgun microphones placed at topside allowing competition between sections

One omnidirectional microphone in front of the stage Two shotgun microphones placed on sides of the stages allowing the audience to be split into two

One omnidirectional microphone placed

outside video control room

Six shotgun

microphones placed field-side allowing

sections of the stadium to compete against each

other

One omnidirectional microphone placed into

the centre hung

Four to six shotgun microphones placed on the top service bridges:

1-2 per side and 1 per end

UPLAUSE ENGAGEMENT SYSTEM

3. SOUND LEVEL CAPTURE SUITE

19

ADAPTATION SETTINGS FOR ALL ARENA AND SCREEN TYPES

ALL FORMATS — High Definition — VGA — SDI — 16/9 — 4/3

ALL ENVIRONMENTS — Indoor / Outdoor — Cold / Hot — Day / Night — Center Hung/Perimeter LEDs/Digital Signage/Concourse

UPLAUSE ENGAGEMENT SYSTEM

4. SIGNAGE ADAPTATION SUITE

20

UPLAUSE ENGAGEMENT SYSTEM

5. MULTI ARENA CONNECTION SUITE

Connection allowing competitive engagement of multiple arenas simultaneously

21

LOCAL CUSTOMER SUPPORT

FAST DELIVERY

ONLINE UPDATES

You will always have somebody locally to call or mail. Even if you just feel having a chit chat with us.

We deliver the Uplause Software and bespoke products online, 24/7, regardless of the weather

Want to purchase more products? No problem, we can get those to you online. As well any updates and improvements to the Software.

HELLO! MOI! NAMASTE! KONNICHIWA!

LEARNING CENTRE

Access all the relevant documentation, guidelines, tutorials you will ever need. 24/7 globally.

UPLAUSE ENGAGEMENT SYSTEM

6. CUSTOMER SERVICE SUITE

22

UPLAUSE PULSE

BIG DATA: CROWD ENGAGEMENT AND ENERGY LEVELS THROUGHOUT EVENTS

23

UPLAUSE APP

SHARE ENERGY, EMOTIONS & MOMENTS

24

GLOBAL #1 PLATFORM IN INTERACTIVE EVENT ADVERTISING

UPLAUSE ENGAGEMENT SYSTEM UPLAUSE PULSE UPLAUSE APP

25