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Wine Industry An overview of the industry; from history, to laws, market and
investor outlooks in the U.S.
Page Title: Page Numbers:
History of Wine in the U.S.
5
U.S. Profile 9
Federal Laws & Regulations
16
State Regulations 30
Trading Landscape 46
Consumer Profile 57
Wine Varieties in the U.S. 64
Pricing 93
Page Title: Page Numbers:
Company Profile 101
Top 5 Wine Producing States
109
Wine Regions 132
California Wine Regions 191
Market Overview 219
Investor Outlook 235
Future Potential 250
Work Cited 256
State Regulations:An overview of the 5 states that consume the most wine and a look at shipping within the states.
State Regulation: Wine Consumption By State-
Maryland 25.7 Liters Per Capita
New Hampshire 19.6 Liters Per Capita
Vermont 17.5 Liters Per Capita
Massachusetts 16.9 Liters Per Capita
New Jersey 14.9 Liters Per Capita
compiled by author from beveragetradenetwork.com
State Regulation:Direct to Consumer-
Washington California OregonNevada Idaho TexasMontana Wyoming ColoradoNew Mexico Kansas NebraskaNorth Dakota Minnesota IowaMissouri Louisiana Wisconsin Illinois Michigan OhioWest Virginia Tennessee HawaiiVirginia New York VermontNorth Carolina Maryland Maine South Carolina New Jersey Georgia
Shipping Conditions: Easy and No Restrictions
Compiled by author from ://buyingguide.winemag.com
State Regulation:Direct to Consumer-
New Hampshire Arizona ConnecticutFlorida Indiana Alaska
Massachusetts Alabama Rhode IslandDelaware Pennsylvania KentuckyMississippi Arkansas OklahomaUtah
Shipping Conditions: Some Restrictions
Shipping Conditions: Prohibited or Very Difficult
Compiled by author from ://buyingguide.winemag.com
State Regulation:State Facts- Maryland
Maryland:
Legal Amount: 18 Cases Per Household Per Year
In-state Shipping: Yes
Regional Limitations
on Shipping: No
Regulations: None
Tax: $.40/Gallon +9% Sales
Tax
Compiled by author from buyingguide.winemag.com
State Regulation:State Facts- New Hampshire
New Hampshire:
Legal Amount: 12 Cases Per
Household Per Year
In-state Shipping: Yes
Regional Limitations on
Shipping: Can’t ship to:
Ellsworth, Millsfield, Monroe or
Sharon
Regulations: If selling 600 L
of same brand must sell
equal value to the state
liquor commission
Tax: N/A
Compiled by author from buyingguide.winemag.com
State Regulation:State Facts- Vermont
Vermont:
Legal Amount: 12 Cases Per Household Per Year
In-state Shipping: Yes
Regional Limitations
on Shipping: No
Regulations: UPS doesn’t deliver direct
shipments for on or off site sales
Tax: $.55/Gallon
+ State Sales Tax
Compiled by author from buyingguide.winemag.com
State Regulation:State Facts- Massachusetts
Massachusetts:
Legal Amount: 26 Cases Per
Household Per Year
In-state Shipping: Yes
Regional Limitations on Shipping: No but service
may be denied by common
carriers
Regulations: they can ship from wineries
that don’t have a
relationship with MA but carries can
deny it
Tax: $.55/Gallon
Compiled by author from buyingguide.winemag.com
State Regulation:State Facts- New Jersey
New Jersey:
Legal Amount: 12 Cases Per
Household Per Year
In-state Shipping: Yes
Regional Limitations on Shipping: No
Regulations: Can do direct-to-consumer
shipping, FedEx does not deliver
direct shipments
Tax: $.87/Gallon +
State Sales Tax
Compiled by author from buyingguide.winemag.com
Trading Landscape:Exporting, importing and direct-to-consumer overviews.
Trading:Exports-
2007 2008 2009 2010 2011270280290300310320330340350360 353.3 354.3
301.1
325.3319.4
Total Sum of Exports:
Total Sum of Exports
Milli
on o
f Lite
rs
Compiled by author from source by Sumner, D.A
Trading:Exports- Top Locations
The European Union, $518 millionCanada, $487 millionJapan, $101 million China, $71 millionHong Kong $69 millionMexico, $24 millionSouth Korea, $22 million
Top Locations
for Exported
U.S. Wine:
Compiled by author from wineinstitute.org
Trading:Imports- Top Wine Type
Imported
78.4% ($822,1 Million)Bottled Wines
15.6% ($4.106,5 Million) Sparkling Wines
6.0% ($314,5 Million)Bulk Wines
Top Wines Imported into the U.S.:
Compiled by author from oiv.intImages from google.com
Trading:Imports- Key Suppliers
Spain $340,5 Million
Argentina $379,5 Million
Australia $499,4 Million
France $1.436,6 Million
Italy $1.609,4 Million
Compiled by author from oiv.int
Trading:Direct To Consumers- Facts
In 1985, no states permitted direct shipping In 1998, 17 states allowed wineries to ship to the consumer Today, 41 states allow wine to be delivered from out-of-state wineries
California
33.2%Texas8.9%
New York6.1%
Florida6.0%
Illinois4.3%
Top 5 Wine Shipment Destinations:
Complied by author from source shipcompliant.com
Consumer Profile:A look at the consumers that drink wine in the U.S.
Consumer Profile: Who Consumes Wine?
About 5% of the U.S. population ever buys wine over $20
About 35% of U.S. adults do not drink wine at all
About 21% drink beer but not wine
About 15% of the U.S. adult population drinks wine more than once a week
Compiled by author from winesearcher.com
Consumer Profile: High End versus Not High-
California
Washington
Oregon
New York
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percentage of High End vs Non-High End Purchasing Do-mestic Wine from California 2014:
Not High End High End
Compiled by author from grapesandgrainsnyc.com
Consumer Profile: Consumption by Frequency-
0.15,
0.29,
0.21,
0.35,
U.S. Adult Wine Drinkers:
High FrequencyOccasionalNon-AdopterAbstainer
33%
67%
Wine Drinking Frequency:
Several Times Per Week Occasionally
Compiled by author from beverageexecutivesymposium.com and lizthach.wordpress.com
40% Of U.S. Adults
Drink Wine
Consumer Profile:Consumption by Gender &
Ethnicity-
Female54%Male
46%
Percentage of Total Wine Drinking Population
(By Gender):
Female Male
82%
8%
5%4% 1%
Wine Drinker Population by Ethnicity:
CaucasionAfrican Amer-icanHispanicAsian AmericanOther
Compiled by author from beverageexecutivesymposium.com and wine market
Consumer Profile:Social Media Venues Used-
Wine B
logs
Wine
ry S
ites
Wine
.com
Flash
Site
s
Wine S
earch
er
25%
38%32%
18% 19%
Frequent of Occasional Vis-itation:
Percentage of Visitation
YouTube
0% 5% 10%15%20%25%30%35%40%
36%
18%
16%
12%
7%
Regularly Used for Wine Discussion:
Social Media Venues
Compiled by author from beverageexecutivesymposium.com
Contact Us for the Full Presentation:
Mediacontact USA Inc.13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com
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