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Wine Industry An overview of the industry; from history, to laws, market and investor outlooks in the U.S.

US Wine Industry Part 2 of 7

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Page 1: US Wine Industry Part 2 of 7

Wine Industry An overview of the industry; from history, to laws, market and

investor outlooks in the U.S.

Page 2: US Wine Industry Part 2 of 7

Page Title: Page Numbers:

History of Wine in the U.S.

5

U.S. Profile 9

Federal Laws & Regulations

16

State Regulations 30

Trading Landscape 46

Consumer Profile 57

Wine Varieties in the U.S. 64

Pricing 93

Page Title: Page Numbers:

Company Profile 101

Top 5 Wine Producing States

109

Wine Regions 132

California Wine Regions 191

Market Overview 219

Investor Outlook 235

Future Potential 250

Work Cited 256

Page 3: US Wine Industry Part 2 of 7

State Regulations:An overview of the 5 states that consume the most wine and a look at shipping within the states.

Page 4: US Wine Industry Part 2 of 7

State Regulation: Wine Consumption By State-

Maryland 25.7 Liters Per Capita

New Hampshire 19.6 Liters Per Capita

Vermont 17.5 Liters Per Capita

Massachusetts 16.9 Liters Per Capita

New Jersey 14.9 Liters Per Capita

compiled by author from beveragetradenetwork.com

Page 5: US Wine Industry Part 2 of 7

State Regulation:Direct to Consumer-

Washington California OregonNevada Idaho TexasMontana Wyoming ColoradoNew Mexico Kansas NebraskaNorth Dakota Minnesota IowaMissouri Louisiana Wisconsin Illinois Michigan OhioWest Virginia Tennessee HawaiiVirginia New York VermontNorth Carolina Maryland Maine South Carolina New Jersey Georgia

Shipping Conditions: Easy and No Restrictions

Compiled by author from ://buyingguide.winemag.com

Page 6: US Wine Industry Part 2 of 7

State Regulation:Direct to Consumer-

New Hampshire Arizona ConnecticutFlorida Indiana Alaska

Massachusetts Alabama Rhode IslandDelaware Pennsylvania KentuckyMississippi Arkansas OklahomaUtah

Shipping Conditions: Some Restrictions

Shipping Conditions: Prohibited or Very Difficult

Compiled by author from ://buyingguide.winemag.com

Page 7: US Wine Industry Part 2 of 7

State Regulation:State Facts- Maryland

Maryland:

Legal Amount: 18 Cases Per Household Per Year

In-state Shipping: Yes

Regional Limitations

on Shipping: No

Regulations: None

Tax: $.40/Gallon +9% Sales

Tax

Compiled by author from buyingguide.winemag.com

Page 8: US Wine Industry Part 2 of 7

State Regulation:State Facts- New Hampshire

New Hampshire:

Legal Amount: 12 Cases Per

Household Per Year

In-state Shipping: Yes

Regional Limitations on

Shipping: Can’t ship to:

Ellsworth, Millsfield, Monroe or

Sharon

Regulations: If selling 600 L

of same brand must sell

equal value to the state

liquor commission

Tax: N/A

Compiled by author from buyingguide.winemag.com

Page 9: US Wine Industry Part 2 of 7

State Regulation:State Facts- Vermont

Vermont:

Legal Amount: 12 Cases Per Household Per Year

In-state Shipping: Yes

Regional Limitations

on Shipping: No

Regulations: UPS doesn’t deliver direct

shipments for on or off site sales

Tax: $.55/Gallon

+ State Sales Tax

Compiled by author from buyingguide.winemag.com

Page 10: US Wine Industry Part 2 of 7

State Regulation:State Facts- Massachusetts

Massachusetts:

Legal Amount: 26 Cases Per

Household Per Year

In-state Shipping: Yes

Regional Limitations on Shipping: No but service

may be denied by common

carriers

Regulations: they can ship from wineries

that don’t have a

relationship with MA but carries can

deny it

Tax: $.55/Gallon

Compiled by author from buyingguide.winemag.com

Page 11: US Wine Industry Part 2 of 7

State Regulation:State Facts- New Jersey

New Jersey:

Legal Amount: 12 Cases Per

Household Per Year

In-state Shipping: Yes

Regional Limitations on Shipping: No

Regulations: Can do direct-to-consumer

shipping, FedEx does not deliver

direct shipments

Tax: $.87/Gallon +

State Sales Tax

Compiled by author from buyingguide.winemag.com

Page 12: US Wine Industry Part 2 of 7

Trading Landscape:Exporting, importing and direct-to-consumer overviews.

Page 13: US Wine Industry Part 2 of 7

Trading:Exports-

2007 2008 2009 2010 2011270280290300310320330340350360 353.3 354.3

301.1

325.3319.4

Total Sum of Exports:

Total Sum of Exports

Milli

on o

f Lite

rs

Compiled by author from source by Sumner, D.A

Page 14: US Wine Industry Part 2 of 7

Trading:Exports- Top Locations

The European Union, $518 millionCanada, $487 millionJapan, $101 million China, $71 millionHong Kong $69 millionMexico, $24 millionSouth Korea, $22 million

Top Locations

for Exported

U.S. Wine:

Compiled by author from wineinstitute.org

Page 15: US Wine Industry Part 2 of 7

Trading:Imports- Top Wine Type

Imported

78.4% ($822,1 Million)Bottled Wines

15.6% ($4.106,5 Million) Sparkling Wines

6.0% ($314,5 Million)Bulk Wines

Top Wines Imported into the U.S.:

Compiled by author from oiv.intImages from google.com

Page 16: US Wine Industry Part 2 of 7

Trading:Imports- Key Suppliers

Spain $340,5 Million

Argentina $379,5 Million

Australia $499,4 Million

France $1.436,6 Million

Italy $1.609,4 Million

Compiled by author from oiv.int

Page 17: US Wine Industry Part 2 of 7

Trading:Direct To Consumers- Facts

In 1985, no states permitted direct shipping In 1998, 17 states allowed wineries to ship to the consumer Today, 41 states allow wine to be delivered from out-of-state wineries

California

33.2%Texas8.9%

New York6.1%

Florida6.0%

Illinois4.3%

Top 5 Wine Shipment Destinations:

Complied by author from source shipcompliant.com

Page 18: US Wine Industry Part 2 of 7

Consumer Profile:A look at the consumers that drink wine in the U.S.

Page 19: US Wine Industry Part 2 of 7

Consumer Profile: Who Consumes Wine?

About 5% of the U.S. population ever buys wine over $20

About 35% of U.S. adults do not drink wine at all

About 21% drink beer but not wine

About 15% of the U.S. adult population drinks wine more than once a week

Compiled by author from winesearcher.com

Page 20: US Wine Industry Part 2 of 7

Consumer Profile: High End versus Not High-

California

Washington

Oregon

New York

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Percentage of High End vs Non-High End Purchasing Do-mestic Wine from California 2014:

Not High End High End

Compiled by author from grapesandgrainsnyc.com

Page 21: US Wine Industry Part 2 of 7

Consumer Profile: Consumption by Frequency-

0.15,

0.29,

0.21,

0.35,

U.S. Adult Wine Drinkers:

High FrequencyOccasionalNon-AdopterAbstainer

33%

67%

Wine Drinking Frequency:

Several Times Per Week Occasionally

Compiled by author from beverageexecutivesymposium.com and lizthach.wordpress.com

40% Of U.S. Adults

Drink Wine

Page 22: US Wine Industry Part 2 of 7

Consumer Profile:Consumption by Gender &

Ethnicity-

Female54%Male

46%

Percentage of Total Wine Drinking Population

(By Gender):

Female Male

82%

8%

5%4% 1%

Wine Drinker Population by Ethnicity:

CaucasionAfrican Amer-icanHispanicAsian AmericanOther

Compiled by author from beverageexecutivesymposium.com and wine market

Page 23: US Wine Industry Part 2 of 7

Consumer Profile:Social Media Venues Used-

Wine B

logs

Wine

ry S

ites

Wine

.com

Flash

Site

s

Wine S

earch

er

25%

38%32%

18% 19%

Frequent of Occasional Vis-itation:

Percentage of Visitation

Facebook

YouTube

Twitter

Pinterest

LinkedIn

0% 5% 10%15%20%25%30%35%40%

36%

18%

16%

12%

7%

Regularly Used for Wine Discussion:

Social Media Venues

Compiled by author from beverageexecutivesymposium.com

Page 24: US Wine Industry Part 2 of 7

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: [email protected]

www.mediacontactusa.com

Page 25: US Wine Industry Part 2 of 7

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Page 26: US Wine Industry Part 2 of 7

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2015.http://www.winefornormalpeople.com/brands-owned-by-big-corporate-wineries-the-master-list-to-check-if-your-brand-is-independent-or-part-of-a-big-hulking-winery/

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%202015%20Presentation.pdf "Cellar Tours Blog." Cellar Tours Blog RSS. N.p., n.d. Web. 01 Oct. 2015. http://www.cellartours.com/blog/cellar-tours/the-ten-most-expensive-wines-in-california "Central Valley." Wine Enthusiast Web Edition. Wine Enthusiast Magazine, 2013. Web. 06 Oct. 2015.

<http://www.winemag.com/California-2013/Central-Valley/index.php/cparticle/1 "COVER STORY." Wines & Vines. Web. 1 Oct. 2015. <http://www.winesandvines.com/template.cfm?section=features&content=50634>. "Current Features." Appellation America – All the Wines of North America. Appellation America Inc. Web. 6 Oct. 2015. <http://wine.appellationamerica.com "Discover California Wines." California Wines. Wine Institute of California. Web. 6 Oct. 2015. <http://www.discovercaliforniawines.com/ "Discover Madera's Wine Heritage & Charm." Madera Wine Trail. MVA Madera Vintners Association, 2011. Web. 06 Oct. 2015.

<http://www.maderawinetrail.com/ourwinetradition.htm "ECONOMIC IMPACT - Santa Barbara Wine Country." ECONOMIC IMPACT - Santa Barbara Wine Country. Santa Barbara Vintners, n.d. Web. 06 Oct. 2015.

<http://www.sbcountywines.com/economic-impact.html "Empire State of Wine: Essential NY Maps & Facts | Grapes and Grains." Grapes and Grains RSS. Web. 6 Oct. 2015

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Gillespie, John. "Wine Market Council Research Presentation." Wine Market Council. Beverage Executive Symposium, 4 Aug. 2014. Web. 29 Sept. 2015. <http://www.beverageexecutivesymposium.com/wp-content/uploads/2014/08/Wine-Market-Council.pdf>.

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Page 27: US Wine Industry Part 2 of 7

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<http://www.forbes.com/sites/cathyhuyghe/2015/01/21/happening-now-2015-wine-trends-and-predictions-from-silicon-valley-bank/>. "Indiana Uplands AVA." Indiana Uplands Wine Trail. N.p., n.d. Web. 06 Oct. 2015. <http://www.indianauplands.com/indiana-uplands-ava/ Industry, and !  Promotes All Wines On The U.s. Market: Import. Wine Market Council (n.d.): n. pag. Web. http://www.beverageexecutivesymposium.com/wp-

content/uploads/2014/08/Wine-Market-Council.pdf "Lake Chelan." Washington State Wine Commission. Washington Wine, n.d. Web. 06 Oct. 2015.

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<http://www.dummies.com/how-to/content/the-wines-of-californias-napa-valley.html. "Napa Valley Appellation Fast Facts." Napa Valley Vintners. Napa Valley Vintners, 3 Aug. 2015. Web. 30 Sept. 2015.

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bottle-price-range/>. "Varieties." SLO Wine Country -. SAN LUIS OBISPO WINE COUNTRY ASSOCIATION, n.d. Web. 06 Oct. 2015. <http://www.slowine.com/about/varietals.php "Vermont - US Wine Shipping Laws." Vermont - US Wine Shipping Laws. Web. 2 Oct. 2015. <http://www.wineintro.com/basics/shipping/vt.html>. "Vermont Wine Distributors." Vermont Wine Guide Vermont Wine Distributors Category. Web. 1 Oct. 2015.

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